Woodworker Company Brand Guidelines

In this article, we’ll look at an example Woodworker brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Woodworker Company Branding Guide

Are you looking for a sample Woodworker company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Woodworker work.

Brand Voice and Tone for Woodworker

At Woodworker, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Woodworker. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At our woodworking studio, we embrace the artistry and craftsmanship of creating timeless pieces from natural materials. Our brand voice is warm, inviting, and passionate about the beauty of wood. We believe in the power of handcrafted furniture to transform spaces and enhance the lives of our customers.

With every stroke of the chisel and every cut of the saw, we pour our heart and soul into each creation. Our brand voice is knowledgeable and confident, reflecting our expertise in woodworking techniques and our commitment to delivering exceptional quality. We strive to inspire and educate our audience, sharing insights into the intricate process of woodworking and the unique characteristics of different wood species. Whether you’re looking for a custom-made dining table or a hand-carved sculpture, our brand voice is here to guide you through the journey of bringing your vision to life

Brand Tone

At our woodworking studio, we embrace the artistry and craftsmanship of creating timeless pieces from natural materials. Our brand tone reflects our passion for woodworking, blending a sense of tradition with a modern touch. We strive to create a warm and inviting atmosphere, where every project is approached with meticulous attention to detail and a deep appreciation for the beauty of wood.

Our brand tone is knowledgeable and informative, providing insights into the different types of wood, their characteristics, and the techniques we use to bring out their inherent qualities. We aim to inspire and educate our audience, sharing our expertise and love for woodworking through engaging content and storytelling. Whether it’s crafting custom furniture, restoring antique pieces, or designing unique wooden accents, our brand tone conveys our commitment to delivering exceptional quality and creating lasting connections with our clients

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Woodworker work.

Brand Positioning for Woodworker

Positioning Statement

Our brand, as a woodworker, is dedicated to crafting timeless and exquisite pieces that celebrate the beauty and versatility of wood. With a meticulous attention to detail and a passion for craftsmanship, we create bespoke furniture and home decor that seamlessly blends functionality with artistry. Our commitment to using sustainably sourced materials and traditional woodworking techniques ensures that each piece not only tells a story but also reflects our deep respect for nature and the environment. Whether it’s a custom-made dining table or a hand-carved sculpture, our brand stands for exceptional quality, impeccable design, and a genuine love for the art of woodworking

Key Attributes

1. Craftsmanship: Our woodworker is dedicated to the art of woodworking, showcasing exceptional skill and attention to detail in every project.
2. Creativity: Our woodworker possesses a unique ability to transform raw materials into stunning and innovative designs, pushing the boundaries of traditional woodworking.
3. Quality: Our woodworker is committed to delivering high-quality products that are built to last, using only the finest materials and techniques.
4. Sustainability: Our woodworker prioritizes environmentally-friendly practices, sourcing materials responsibly and minimizing waste throughout the production process.
5. Customization: Our woodworker understands the importance of individuality and offers personalized solutions, tailoring each piece to meet the specific needs and preferences of our clients.
6. Collaboration: Our woodworker values open communication and collaboration, working closely with clients to ensure their vision is brought to life while providing expert guidance and suggestions.
7. Versatility: Our woodworker possesses a wide range of skills and expertise, capable of creating anything from intricate furniture pieces

Target Audience

Target Audience:
1. DIY enthusiasts who enjoy creating their own furniture and home decor.
2. Homeowners who appreciate high-quality, handcrafted furniture and are willing to invest in unique pieces.
3. Interior designers and architects who seek custom-made pieces to fit their clients’ specific needs and design aesthetic.
4. Restaurant and hospitality owners who want to create a unique atmosphere with custom-made furniture and decor.
5. Art collectors who appreciate the craftsmanship and artistic value of hand-carved wooden sculptures and art pieces

Unique Selling Proposition (USP)

Our woodworkers are dedicated to crafting unique and high-quality pieces that are both functional and beautiful. With a focus on sustainability and using only the finest materials, our woodworkers create pieces that are built to last and stand the test of time. Whether it’s a custom piece for your home or a large-scale commercial project, our woodworkers bring a level of expertise and attention to detail that is unmatched in the industry. Choose us for your woodworking needs and experience the difference that comes with true craftsmanship

Competitive Differentiator

As a woodworker, our competitive differentiator lies in our meticulous craftsmanship and attention to detail. We take pride in creating unique, handcrafted pieces that showcase the natural beauty of wood. Our commitment to using sustainable materials and eco-friendly practices sets us apart from our competitors. With a focus on quality and durability, our furniture and custom designs stand the test of time. Whether it’s a one-of-a-kind dining table or a custom-built cabinetry, our passion for woodworking shines through in every project we undertake

Brand Promise

At [Occupation/Business Name], our brand promise is to deliver exceptional craftsmanship and timeless designs that transform wood into works of art. With meticulous attention to detail and a passion for perfection, we create custom pieces that reflect our clients’ unique style and vision. From handcrafted furniture to intricate woodwork installations, our commitment to quality ensures that every project is a masterpiece that will be cherished for generations. Trust [Occupation/Business Name] to bring your woodwork dreams to life with unparalleled skill and creativity


Tagline: Crafting timeless beauty from nature’s finest materials.

In the world of woodworking, our brand stands as a testament to the artistry and dedication of our craft. With every stroke of the chisel and every cut of the saw, we transform raw wood into exquisite pieces that capture the essence of nature’s beauty. Our passion for woodworking is evident in every detail, as we meticulously handcraft each piece to perfection. From elegant furniture to intricate sculptures, our creations are a harmonious blend of craftsmanship and nature’s finest materials. With our commitment to quality and attention to detail, we create timeless pieces that will be cherished for generations to come

Need help building your Woodworker brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

Category: Tag: