Wood Treater Company Brand Guidelines

In this article, we’ll look at an example Wood Treater brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Wood Treater Company Branding Guide

Are you looking for a sample Wood Treater company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Wood Treater work.

Brand Voice and Tone for Wood Treater

At Wood Treater, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Wood Treater. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At Wood Treater, we are passionate about preserving the beauty and longevity of wood. Our expert team is dedicated to providing top-quality wood treatment services that enhance the natural characteristics of the material while protecting it from the elements. With our extensive knowledge and state-of-the-art techniques, we ensure that every piece of wood we treat receives the utmost care and attention to detail.

Our brand voice is professional, knowledgeable, and trustworthy. We strive to communicate our expertise in wood treatment while also conveying our commitment to customer satisfaction. We understand the value of wood as a renewable resource and aim to promote sustainable practices in our industry. Through clear and concise communication, we aim to educate our customers about the benefits of wood treatment and the importance of preserving this valuable material for generations to come. Whether it’s a small residential project or a large commercial venture, Wood Treater is the go-to choice for all your wood treatment needs

Brand Tone

At Wood Treater, we take pride in our craftsmanship and commitment to quality. Our brand tone is professional, yet approachable, reflecting our expertise in treating and preserving wood. We strive to create a warm and inviting atmosphere for our customers, ensuring that their wood products are protected and enhanced for years to come.

With a deep understanding of the unique properties of different wood types, our team of skilled wood treaters is dedicated to delivering exceptional results. We approach each project with meticulous attention to detail, using industry-leading techniques and environmentally-friendly treatments. Whether it’s a small furniture piece or a large-scale construction project, we treat every piece of wood with the utmost care and precision. Our brand tone is rooted in trust and reliability, as we aim to build long-lasting relationships with our clients based on our exceptional craftsmanship and unparalleled customer service

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Wood Treater work.

Brand Positioning for Wood Treater

Positioning Statement

Wood Treater is a leading provider of high-quality wood treatment solutions, dedicated to preserving and enhancing the durability and longevity of wood products. With a commitment to innovation and sustainability, we offer a wide range of advanced wood treatment techniques that protect against rot, decay, and insect damage, ensuring that our customers’ wood products withstand the test of time. Our team of experienced professionals combines expertise with state-of-the-art technology to deliver exceptional results, meeting the unique needs of various industries such as construction, furniture manufacturing, and outdoor decking. By consistently delivering superior wood treatment solutions, Wood Treater is the trusted partner for businesses seeking reliable and long-lasting wood protection

Key Attributes

1. Expertise: Our wood treaters possess extensive knowledge and experience in the treatment and preservation of wood, ensuring the highest quality and longevity of our products.
2. Sustainability: We are committed to using environmentally-friendly treatment methods and materials, minimizing our impact on the environment while still delivering exceptional results.
3. Innovation: Our wood treaters constantly seek out new techniques and technologies to enhance the effectiveness and efficiency of our treatments, staying at the forefront of the industry.
4. Attention to Detail: Every piece of wood that passes through our hands is meticulously inspected and treated, ensuring that each product meets the highest standards of quality and durability.
5. Customization: We understand that every project is unique, and our wood treaters are skilled in tailoring their treatments to meet the specific needs and preferences of our clients.
6. Reliability: Our customers can trust in our wood treaters to consistently deliver exceptional results, meeting deadlines and exceeding expectations.
7. Collaboration: We believe in working closely with our

Target Audience

1. Homeowners and DIY enthusiasts: Our wood treating services cater to homeowners who want to protect and enhance the durability of their wooden structures, such as decks, fences, and furniture. DIY enthusiasts who enjoy working with wood also form a significant part of our target audience.

2. Construction companies and contractors: We aim to serve construction companies and contractors who require high-quality wood treatment services for their projects. Our expertise in wood preservation ensures that their structures are built to last, meeting the demands of their clients.

3. Outdoor enthusiasts and nature lovers: Our target audience includes individuals who appreciate the beauty of nature and seek to maintain their outdoor wooden spaces, such as cabins, gazebos, and camping equipment. We provide them with the means to protect their investments and enjoy the outdoors for years to come.

4. Agricultural and farming industry: Farmers and agricultural businesses often rely on wooden structures, such as barns, fences, and equipment, to support their operations. Our wood treating services cater to their specific

Unique Selling Proposition (USP)

At Wood Treater, we are the industry leaders in providing high-quality wood treatment solutions that are both environmentally friendly and long-lasting. Our unique selling proposition lies in our commitment to using cutting-edge technology and sustainable practices to enhance the durability and lifespan of wood products. With our expertise and state-of-the-art facilities, we ensure that our treated wood surpasses industry standards, offering superior protection against rot, decay, and insect damage. Choose Wood Treater for unparalleled quality, sustainability, and longevity in wood treatment solutions

Competitive Differentiator

As a wood treater, our competitive differentiator lies in our commitment to sustainable practices and superior quality. We set ourselves apart by using only environmentally-friendly treatment methods that preserve the integrity of the wood while minimizing our impact on the planet. Our dedication to quality is evident in every piece of wood we treat, ensuring that our customers receive products that are not only beautiful but also durable and long-lasting. With our focus on sustainability and excellence, we are the preferred choice for those seeking high-quality wood treatment solutions

Brand Promise

At Wood Treater, we promise to deliver high-quality wood treatment services that protect and enhance the natural beauty of your wood products. Our commitment to using environmentally-friendly and sustainable practices ensures that your wood is not only protected, but also preserved for future generations. With our expertise and attention to detail, we guarantee that your wood will be treated with the utmost care and precision, resulting in a finished product that exceeds your expectations. Trust Wood Treater to provide you with the best wood treatment services available


Tagline: Preserving Nature’s Beauty, One Timber at a Time

In the world of wood treatment, our occupation as Wood Treaters is driven by a deep commitment to preserving the natural beauty and longevity of timber. With our expertise and innovative techniques, we ensure that every piece of wood is treated with utmost care and precision. Our tagline, “Preserving Nature’s Beauty, One Timber at a Time,” encapsulates our dedication to sustainable practices and our mission to protect the environment while enhancing the durability and aesthetic appeal of wood. Through our meticulous craftsmanship and eco-friendly treatments, we strive to create a lasting impact on the industry, providing our clients with high-quality, sustainable wood products that stand the test of time

Need help building your Wood Treater brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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