Wood Fence Installer Company Brand Guidelines

In this article, we’ll look at an example Wood Fence Installer brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Wood Fence Installer Company Branding Guide

Are you looking for a sample Wood Fence Installer company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Wood Fence Installer work.

Brand Voice and Tone for Wood Fence Installer

At Wood Fence Installer, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Wood Fence Installer. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At Wood Fence Installer, we take pride in our craftsmanship and attention to detail. Our brand voice is professional, knowledgeable, and trustworthy. We understand that a wood fence is not just a barrier, but an extension of your home and a reflection of your personal style. That’s why we work closely with our clients to understand their needs and provide customized solutions that enhance the beauty and security of their property. Whether it’s a classic picket fence or a modern privacy fence, our team of skilled installers ensures that every project is completed with precision and expertise. With Wood Fence Installer, you can trust that your fence will not only stand the test of time but also add value to your home

Brand Tone

At Wood Fence Installer, we take pride in our craftsmanship and attention to detail. Our team of skilled professionals is dedicated to providing the highest quality wood fence installations that not only enhance the beauty of your property but also ensure privacy and security. With years of experience in the industry, we understand the importance of using premium materials and employing proven techniques to deliver durable and long-lasting fences that stand the test of time.

We believe in open and honest communication with our clients, working closely with them to understand their specific needs and preferences. Whether you’re looking for a classic picket fence or a modern horizontal design, our experts will guide you through the process, offering expert advice and personalized solutions. From the initial consultation to the final installation, we strive to exceed your expectations, delivering exceptional results that enhance the value and curb appeal of your property. Choose Wood Fence Installer for unparalleled craftsmanship, reliability, and a commitment to customer satisfaction

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Wood Fence Installer work.

Brand Positioning for Wood Fence Installer

Positioning Statement

At Wood Fence Installer, we are dedicated to providing exceptional craftsmanship and superior customer service in the installation of wood fences. With our extensive experience and expertise, we strive to create durable and visually appealing fences that enhance the beauty and security of our customers’ properties. Our commitment to using high-quality materials and employing skilled professionals ensures that every fence we install is built to last, providing long-term value and satisfaction for our clients. Whether it’s a residential or commercial project, we take pride in delivering personalized solutions that meet our customers’ unique needs and exceed their expectations. Trust Wood Fence Installer to transform your outdoor space with our reliable and professional wood fence installation services

Key Attributes

1. Expert craftsmanship: Our wood fence installers are highly skilled professionals who possess extensive knowledge and expertise in the art of fence installation.
2. Attention to detail: We pride ourselves on our meticulous attention to detail, ensuring that every wood fence we install is perfectly aligned, sturdy, and visually appealing.
3. Reliable and efficient: Our wood fence installers are known for their reliability and efficiency, completing projects within the agreed-upon timeframe without compromising on quality.
4. Customer-centric approach: We prioritize customer satisfaction and strive to understand our clients’ unique needs and preferences, delivering personalized solutions that exceed their expectations.
5. Superior quality materials: We only work with the highest quality wood materials, ensuring that our installed fences are durable, long-lasting, and able to withstand various weather conditions.
6. Professionalism and integrity: Our wood fence installers conduct themselves with the utmost professionalism and integrity, treating every project with respect and delivering exceptional results.
7. Excellent communication skills:

Target Audience

Target Audience:

1. Homeowners: Our primary target audience consists of homeowners who are looking to enhance the privacy, security, and aesthetic appeal of their properties. They value the durability and natural beauty of wood fences and seek professional installation services to ensure a seamless and long-lasting result.

2. Property Developers: We also cater to property developers who require wood fence installation services for their residential or commercial projects. They appreciate our expertise in delivering high-quality fences that complement the overall design and add value to their properties.

3. Real Estate Agents: Real estate agents form an important segment of our target audience as they often recommend our services to homeowners who are preparing to sell their properties. They understand that a well-maintained and visually appealing wood fence can significantly increase the curb appeal and market value of a property.

4. Home Improvement Enthusiasts: DIY enthusiasts and individuals who enjoy working on home improvement projects are another target audience for our business. While they may prefer to install their fences themselves, they often

Unique Selling Proposition (USP)

At [Occupation/Business Name], we are the premier wood fence installers in the industry. With our unmatched expertise and attention to detail, we deliver exceptional craftsmanship that stands the test of time. Our commitment to using only the highest quality materials ensures that our wood fences not only enhance the beauty of any property but also provide unparalleled durability and security. Trust us to transform your outdoor space into a haven of privacy and elegance with our expert wood fence installations

Competitive Differentiator

As a wood fence installer, our competitive differentiator lies in our commitment to quality craftsmanship and exceptional customer service. We set ourselves apart by using only the finest materials, ensuring that each fence we install is not only durable but also visually appealing. Our team of skilled professionals takes pride in their attention to detail, ensuring that every fence is installed with precision and care. Additionally, we prioritize customer satisfaction, going above and beyond to exceed expectations and provide a seamless experience from start to finish. With our expertise and dedication, we are the trusted choice for wood fence installation

Brand Promise

At [Occupation/Business Name], our brand promise is to deliver exceptional wood fence installation services that exceed our customers’ expectations. We are committed to providing durable, high-quality fences that enhance the beauty and security of their properties. With our skilled team of professionals, we guarantee timely and efficient installations, ensuring customer satisfaction at every step. Trust [Occupation/Business Name] to transform your outdoor space with our expertise and craftsmanship


Tagline: Crafting Quality Boundaries, One Fence at a Time

In the world of wood fence installation, our brand stands out as the epitome of craftsmanship and quality. With a keen eye for detail and a passion for creating beautiful boundaries, we take pride in our ability to transform outdoor spaces into havens of privacy and security. From classic picket fences to modern slat designs, our team of skilled installers brings expertise and dedication to every project, ensuring that each fence is not only functional but also a work of art. With our commitment to using only the finest materials and employing the latest techniques, we guarantee that our fences will withstand the test of time, providing lasting beauty and protection for years to come. Trust us to craft your perfect boundary, one fence at a time

Need help building your Wood Fence Installer brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.