Wood Cutter Company Brand Guidelines

In this article, we’ll look at an example Wood Cutter brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Wood Cutter Company Branding Guide

Are you looking for a sample Wood Cutter company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Wood Cutter work.

Brand Voice and Tone for Wood Cutter

At Wood Cutter, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Wood Cutter. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At Wood Cutter, we are passionate about crafting the finest quality wood products for our customers. With years of experience and a deep understanding of the art of wood cutting, we take pride in delivering exceptional craftsmanship and attention to detail in every piece we create. Our brand voice is rooted in authenticity, reliability, and a love for nature. We strive to be approachable and down-to-earth, just like the natural materials we work with. Whether it’s a custom furniture piece or a unique wooden sculpture, we aim to bring the beauty and warmth of wood into the lives of our customers, creating lasting connections with both our products and our brand. Trust Wood Cutter to bring your woodwork dreams to life, with a touch of rustic charm and a commitment to excellence

Brand Tone

At Wood Cutter, we take pride in our craftsmanship and dedication to preserving the beauty of nature. With every swing of our axe and every cut of our saw, we strive to create the finest quality wood products that will stand the test of time. Our team of skilled woodcutters combines traditional techniques with modern innovation to bring out the natural beauty and unique characteristics of each piece of wood we work with.

We understand the importance of sustainability and responsible forestry practices. That’s why we source our wood from carefully managed forests, ensuring that for every tree we cut down, several more are planted in its place. Our commitment to the environment extends to our production process as well, where we minimize waste and utilize every part of the tree to create stunning, functional pieces that will enhance any space. Whether you’re looking for custom furniture, flooring, or decorative accents, Wood Cutter is your trusted partner in bringing the warmth and elegance of wood into your life

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Wood Cutter work.

Brand Positioning for Wood Cutter

Positioning Statement

Wood Cutter is a trusted provider of high-quality wood cutting services, specializing in precision and efficiency. With a deep understanding of the craft and a commitment to customer satisfaction, Wood Cutter delivers exceptional results for both residential and commercial clients. Our team of skilled professionals utilizes state-of-the-art equipment and techniques to ensure every cut is precise and meets the highest industry standards. Whether it’s tree removal, firewood processing, or custom wood cutting, Wood Cutter is dedicated to delivering superior craftsmanship and reliable service that exceeds expectations. With a focus on safety, sustainability, and attention to detail, Wood Cutter is the go-to choice for all wood cutting needs

Key Attributes

1. Expertise: Our wood cutters possess extensive knowledge and skill in the art of cutting and shaping wood, ensuring precision and quality in every project.
2. Efficiency: With years of experience, our wood cutters work swiftly and efficiently, maximizing productivity without compromising on the quality of their work.
3. Attention to Detail: Our wood cutters pay meticulous attention to every detail, ensuring that each cut is precise and accurate, resulting in flawless finished products.
4. Safety: Safety is our top priority, and our wood cutters adhere to strict safety protocols to ensure a secure working environment for themselves and others.
5. Versatility: Our wood cutters are adept at working with various types of wood, from hardwood to softwood, and can handle a wide range of projects, from furniture making to construction.
6. Creativity: Our wood cutters possess a creative flair, allowing them to envision and bring to life unique and innovative designs, adding a touch of artistry to their craftsmanship

Target Audience

1. Outdoor enthusiasts and nature lovers seeking sustainable and eco-friendly products.
2. Homeowners and property managers in need of high-quality wood for construction and renovation projects.
3. Furniture manufacturers and craftsmen looking for reliable suppliers of premium wood materials.
4. Architects and designers aiming to incorporate natural elements into their projects.
5. Environmentalists and conservationists supporting responsible forestry practices.
6. DIY enthusiasts and hobbyists interested in woodworking and creating their own wooden products.
7. Landscapers and gardeners requiring wood for outdoor structures and landscaping features.
8. Restaurants and hospitality businesses desiring unique and rustic decor elements.
9. Educational institutions and schools offering woodworking and carpentry programs.
10. Local communities and municipalities seeking sustainable solutions for tree removal and maintenance

Unique Selling Proposition (USP)

The Wood Cutter brand is the ultimate choice for those seeking precision and expertise in the art of wood cutting. With our unwavering commitment to quality and safety, we deliver exceptional results that exceed expectations. Our skilled team of woodcutters combines years of experience with state-of-the-art equipment, ensuring every cut is flawless and tailored to perfection. Whether it’s crafting intricate furniture or tackling large-scale projects, our dedication to excellence sets us apart. Trust Wood Cutter for unparalleled craftsmanship and a seamless wood cutting experience

Competitive Differentiator

As a wood cutter, our competitive differentiator lies in our commitment to sustainable practices and exceptional craftsmanship. We prioritize the use of responsibly sourced materials, ensuring minimal impact on the environment. Our team of skilled artisans possesses a deep understanding of wood and its unique characteristics, allowing us to create exquisite and durable products. With a focus on precision and attention to detail, we deliver superior quality that sets us apart from our competitors

Brand Promise

At Wood Cutter, our brand promise is to deliver exceptional craftsmanship and quality in every piece of wood we cut. We are committed to providing our customers with the finest wood products that are not only durable but also aesthetically pleasing. With our expertise and attention to detail, we guarantee that each cut will be precise and tailored to meet our customers’ specific needs. Trust Wood Cutter to bring your vision to life with our unparalleled skill and dedication to excellence


Tagline: Crafting Nature’s Beauty with Precision and Passion

In the world of wood cutting, our brand stands tall as the epitome of craftsmanship, precision, and passion. As wood cutters, we understand the inherent beauty and versatility of wood, and we are dedicated to bringing out its full potential. With every swing of our axe and every cut of our saw, we strive to create masterpieces that showcase the natural elegance and timeless charm of wood. Our commitment to excellence is unwavering, as we meticulously select the finest materials, employ the most skilled artisans, and utilize cutting-edge techniques to ensure that each piece we create is a true work of art. Whether it’s a custom furniture piece, a stunning sculpture, or a functional architectural element, our wood cutting expertise transforms ordinary wood into extraordinary creations that captivate and inspire

Need help building your Wood Cutter brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

Category: Tag: