Windscreen Fitter Company Brand Guidelines

In this article, we’ll look at an example Windscreen Fitter brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Windscreen Fitter Company Branding Guide

Are you looking for a sample Windscreen Fitter company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Windscreen Fitter work.

Brand Voice and Tone for Windscreen Fitter

At Windscreen Fitter, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Windscreen Fitter. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice is professional, reliable, and customer-focused. As windscreen fitters, we understand the importance of providing top-notch service to our clients. We strive to be the go-to experts in our field, offering a seamless experience from start to finish. Whether it’s a small chip repair or a complete windscreen replacement, we approach every job with precision and attention to detail. Our team of skilled technicians is dedicated to delivering high-quality workmanship, ensuring that our customers can trust us to get the job done right the first time. We take pride in our prompt and efficient service, minimizing any inconvenience for our clients. With our expertise and commitment to customer satisfaction, we aim to be the leading choice for all windscreen needs

Brand Tone

At Windscreen Fitter, we take pride in providing top-notch service to our customers. Our tone is professional, yet approachable, as we understand the importance of building trust with our clients. We strive to be informative and helpful, providing clear explanations of our services and answering any questions our customers may have. We also aim to be efficient and timely, recognizing that our customers’ time is valuable.

We believe in the importance of safety and quality, and our tone reflects this commitment. We are confident in our expertise and experience, and we want our customers to feel confident in us as well. We understand that accidents happen, and we are here to help our customers get back on the road safely and quickly. Our tone is friendly and reassuring, as we want our customers to feel comfortable and at ease throughout the entire process. At Windscreen Fitter, we are dedicated to providing exceptional service and building lasting relationships with our customers

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Windscreen Fitter work.

Brand Positioning for Windscreen Fitter

Positioning Statement

At Windscreen Fitter, we are dedicated to providing exceptional service and expertise in the installation and repair of windshields. Our team of skilled professionals is committed to ensuring the safety and satisfaction of our customers by delivering high-quality workmanship and using only the finest materials. With our extensive knowledge and experience in the industry, we strive to be the go-to choice for all windscreen needs, offering reliable and efficient solutions that exceed expectations. Whether it’s a small chip repair or a complete windshield replacement, Windscreen Fitter is the trusted partner that guarantees a seamless and hassle-free experience, keeping our customers on the road with clarity and confidence

Key Attributes

1. Expertise: Our windscreen fitters possess extensive knowledge and skills in the installation and repair of automotive glass, ensuring precision and quality in every job.
2. Reliability: We pride ourselves on being dependable and trustworthy, consistently delivering prompt and efficient windscreen fitting services to our customers.
3. Attention to Detail: Our windscreen fitters pay meticulous attention to every aspect of their work, ensuring that each windscreen is fitted flawlessly and meets the highest standards of safety and functionality.
4. Customer Focus: We prioritize customer satisfaction, actively listening to their needs and providing personalized solutions, ensuring a positive experience throughout the windscreen fitting process.
5. Professionalism: Our windscreen fitters maintain a high level of professionalism, adhering to industry best practices, and treating every customer interaction with respect and courtesy.
6. Adaptability: Our windscreen fitters are adaptable and resourceful, capable of handling various types of vehicles and windscreen models, ensuring a seamless fit regardless of the complexity

Target Audience

Target Audience:
1. Vehicle owners: Our target audience includes individuals who own cars, trucks, and other vehicles, and require windscreen fitting services. They value the safety and functionality of their vehicles and seek professional assistance for windscreen repairs or replacements.

2. Fleet managers: We cater to fleet managers responsible for maintaining a large number of vehicles. They require efficient and reliable windscreen fitting services to ensure the safety and uninterrupted operation of their fleet.

3. Insurance companies: Our target audience also includes insurance companies that cover vehicle damages. They seek windscreen fitters who can provide high-quality services at competitive prices to meet the needs of their policyholders.

4. Automotive dealerships: We target automotive dealerships that require windscreen fitting services for their new and used vehicles. They value timely and professional installations to enhance the overall customer experience and maintain the integrity of their vehicles.

5. Commercial vehicle operators: Our target audience includes businesses operating commercial vehicles such as trucks, buses, and vans. They rely on

Unique Selling Proposition (USP)

At Windscreen Fitter, we pride ourselves on being the leading experts in windscreen installation and repair. With our extensive knowledge and experience, we guarantee top-notch service and superior craftsmanship. Our commitment to using only the highest quality materials ensures that our customers receive durable and long-lasting windscreen solutions. We understand the importance of convenience, which is why we offer mobile services, bringing our expertise directly to our customers’ locations. Trust Windscreen Fitter for exceptional service, reliability, and a seamless experience from start to finish

Competitive Differentiator

As a windscreen fitter, our competitive differentiator lies in our commitment to exceptional quality and customer satisfaction. With our extensive experience and expertise in the industry, we guarantee precise and efficient windscreen installations that meet the highest standards. Our attention to detail and use of top-quality materials ensure long-lasting results that exceed our customers’ expectations. Additionally, our dedication to providing excellent customer service sets us apart from our competitors. We prioritize clear communication, prompt response times, and personalized solutions to ensure a seamless and stress-free experience for our clients. Trust us to deliver superior craftsmanship and unparalleled customer care in every windscreen fitting project

Brand Promise

At Windscreen Fitter, our brand promise is to provide exceptional service and expertise in windscreen installation and repair. We are committed to delivering high-quality workmanship, using only the best materials and techniques to ensure the safety and satisfaction of our customers. With our skilled team of professionals, we promise to deliver prompt and reliable service, minimizing downtime and inconvenience for our clients. Our dedication to excellence extends beyond the initial installation or repair, as we strive to build long-lasting relationships with our customers through our exceptional customer service and ongoing support. Trust Windscreen Fitter to be your reliable partner in all your windscreen needs


Tagline: Clear Vision, Safe Journey

As a Windscreen Fitter, your role is to ensure that drivers have a clear and unobstructed view of the road ahead. Your expertise in fitting and repairing windscreens is crucial to the safety of drivers and passengers alike. Your commitment to quality workmanship and attention to detail is what sets you apart from the competition. Your tagline, “Clear Vision, Safe Journey,” reflects your dedication to providing your customers with the peace of mind that comes with knowing their windscreen has been fitted or repaired to the highest standards. Your tagline communicates your brand promise of safety, reliability, and professionalism, and reinforces your position as a trusted expert in your field.

Your tagline is more than just a catchy phrase; it’s a powerful tool that helps you differentiate yourself from your competitors and communicate your unique value proposition to your target audience. By using “Clear Vision, Safe Journey” as your tagline, you’re telling your customers that you’re not

Need help building your Windscreen Fitter brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

Category: Tag: