Wigmaker Company Brand Guidelines

In this article, we’ll look at an example Wigmaker brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Wigmaker Company Branding Guide

Are you looking for a sample Wigmaker company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Wigmaker work.

Brand Voice and Tone for Wigmaker

At Wigmaker, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Wigmaker. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At Wigmaker, we believe in the transformative power of hair. We are passionate about creating high-quality, custom wigs that not only enhance your natural beauty but also boost your confidence. Our team of skilled artisans combines traditional craftsmanship with innovative techniques to craft wigs that are as unique as you are. Whether you’re looking for a wig for medical reasons or simply want to switch up your style, we are here to help you find the perfect fit. With attention to detail and a commitment to excellence, we strive to exceed your expectations and deliver a wig that feels and looks like your own hair.

Our brand voice is warm, empathetic, and knowledgeable. We understand that choosing a wig is a personal and sometimes emotional journey, and we are here to support you every step of the way. We aim to be a trusted resource for all your wig-related needs, providing expert advice and guidance. Our tone is friendly and approachable, making you feel comfortable and confident in your decision. We celebrate individual

Brand Tone

At Wigmaker, we believe in the transformative power of hair. Our passion lies in creating custom wigs that not only enhance your natural beauty but also boost your confidence. With meticulous craftsmanship and attention to detail, we handcraft each wig to perfection, ensuring a seamless blend and a comfortable fit. Whether you’re looking for a wig for medical reasons or simply want to switch up your style, our team of skilled wigmakers is dedicated to delivering exceptional quality and unparalleled customer service.

We understand that choosing a wig is a personal and sensitive process, which is why we strive to create a warm and welcoming environment for our clients. Our knowledgeable staff is here to guide you through the entire journey, from selecting the perfect wig to providing ongoing care and maintenance tips. With our commitment to excellence and commitment to your satisfaction, Wigmaker is your trusted partner in helping you embrace your unique beauty and feel like the best version of yourself

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Wigmaker work.

Brand Positioning for Wigmaker

Positioning Statement

At [Occupation/Business Name], we are passionate about creating high-quality, custom wigs that empower individuals to express their unique style and enhance their natural beauty. With our meticulous craftsmanship and attention to detail, we strive to deliver wigs that not only look incredibly realistic but also provide comfort and confidence to our customers. Whether it’s for medical reasons, fashion, or theatrical purposes, our wigs are designed to meet the diverse needs of our clients, ensuring a seamless and transformative experience that exceeds expectations. With [Occupation/Business Name], you can trust that you will receive a personalized and exceptional wig that perfectly matches your vision and enhances your overall appearance

Key Attributes

1. Craftsmanship: Our wigmakers are skilled artisans who meticulously handcraft each wig, ensuring exceptional quality and attention to detail.
2. Customization: We offer a wide range of customizable options, allowing our clients to create a wig that perfectly suits their individual style, preferences, and needs.
3. Expertise: With years of experience and extensive knowledge in wig making techniques, our wigmakers possess the expertise to create wigs that are natural-looking, comfortable, and durable.
4. Innovation: We stay at the forefront of the industry by continuously exploring new materials, techniques, and trends, ensuring that our wigs are always cutting-edge and fashion-forward.
5. Personalized Service: Our wigmakers provide personalized consultations, guiding clients through the wig selection process and offering expert advice to help them find the perfect wig that enhances their confidence and self-expression.
6. Ethical Practices: We prioritize ethical sourcing of materials and maintain sustainable practices throughout our production process, ensuring that our w

Target Audience

Target Audience:

1. Individuals undergoing medical treatments: Our wigmaking services cater to individuals who are experiencing hair loss due to medical conditions such as chemotherapy, alopecia, or other health-related issues. We provide high-quality wigs that are comfortable, natural-looking, and boost their confidence during this challenging time.

2. Performers and entertainers: Our wigmaking services are tailored to meet the unique needs of performers and entertainers, including actors, dancers, and musicians. We offer custom-made wigs that can withstand rigorous performances, ensuring they look their best on stage or screen.

3. Cosplay enthusiasts: Our wigmaking services are perfect for cosplay enthusiasts who want to bring their favorite characters to life. We offer a wide range of vibrant and accurate wig styles that allow them to fully embody their chosen characters and enhance their overall cosplay experience.

4. Fashion-forward individuals: Our wigmaking services attract fashion-conscious individuals who love experimenting with their appearance. Whether they want to change their hairstyle

Unique Selling Proposition (USP)

At [Occupation/Business], we are the premier wigmaker, offering unparalleled craftsmanship and attention to detail. Our USP lies in our ability to create custom-made wigs that perfectly match our clients’ individual style and needs. With a team of highly skilled artisans, we use only the finest quality materials to ensure the most natural-looking and comfortable wigs. Our commitment to excellence and customer satisfaction sets us apart, making us the go-to choice for those seeking the highest standard in wig creation

Competitive Differentiator

As a wigmaker, our competitive differentiator lies in our meticulous craftsmanship and attention to detail. We pride ourselves on creating custom wigs that are indistinguishable from natural hair, ensuring a seamless and realistic look for our clients. Our commitment to using only the highest quality materials sets us apart, as we source ethically and prioritize durability. With our extensive knowledge and expertise, we offer personalized consultations to understand our clients’ unique needs and preferences, guaranteeing a truly tailored experience. Our dedication to customer satisfaction and exceptional service further distinguishes us in the industry, as we go above and beyond to exceed expectations

Brand Promise

At our wigmaking business, we promise to provide our customers with high-quality, custom-made wigs that are both comfortable and stylish. We understand that our customers come to us during a difficult time in their lives, and we strive to make the process as easy and stress-free as possible. Our team of experienced wigmakers will work closely with each customer to ensure that their wig meets their unique needs and preferences. We are committed to using only the best materials and techniques to create wigs that look and feel natural. With our wigs, our customers can feel confident and beautiful, no matter what their circumstances may be


Tagline: Crafting Confidence, One Strand at a Time

In the world of wigmaking, our brand stands as a beacon of artistry and empowerment. As skilled artisans, we understand the transformative power of a well-crafted wig. Our dedication to precision and attention to detail allows us to create custom-made wigs that not only enhance natural beauty but also instill a sense of confidence in those who wear them. With every strand meticulously hand-sewn, we weave together individuality and self-expression, ensuring that each wig we create is a true reflection of the wearer’s unique style and personality. From theatrical productions to everyday wear, our wigs are more than just hairpieces – they are a symbol of empowerment, allowing individuals to embrace their true selves and step into the world with renewed confidence

Need help building your Wigmaker brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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