Vehicle Body Builder Company Brand Guidelines

In this article, we’ll look at an example Vehicle Body Builder brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Vehicle Body Builder Company Branding Guide

Are you looking for a sample Vehicle Body Builder company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Vehicle Body Builder work.

Brand Voice and Tone for Vehicle Body Builder

At Vehicle Body Builder, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Vehicle Body Builder. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice is strong, reliable, and innovative. As vehicle body builders, we take pride in our craftsmanship and attention to detail. We understand that our clients rely on us to create durable and functional bodies for their vehicles, and we strive to exceed their expectations every time. With our expertise and cutting-edge technology, we are constantly pushing the boundaries of what is possible in vehicle body building. Whether it’s a custom design or a standard body, we approach each project with the same level of dedication and commitment to quality. Our brand voice reflects our passion for our work and our commitment to delivering exceptional results to our clients.

We are also customer-focused and believe in building strong relationships with our clients. We listen to their needs and work closely with them to ensure that we understand their requirements and deliver a product that meets their exact specifications. Our brand voice is friendly and approachable, making it easy for clients to communicate with us and feel confident in our abilities. We are always available to answer questions,

Brand Tone

At Vehicle Body Builder, we take pride in our craftsmanship and attention to detail. Our team of skilled professionals is dedicated to creating custom vehicle bodies that not only meet but exceed our clients’ expectations. With years of experience in the industry, we understand the importance of delivering high-quality products that are not only functional but also aesthetically pleasing.

Our brand tone is professional yet approachable, reflecting our commitment to providing exceptional service to our clients. We strive to build strong relationships with our customers, listening to their needs and working closely with them to bring their vision to life. Whether it’s a custom truck body, a specialized trailer, or any other vehicle body requirement, we have the expertise and resources to deliver outstanding results. With Vehicle Body Builder, you can trust that your project will be handled with the utmost care and precision, ensuring a finished product that is durable, reliable, and tailored to your specific needs

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Vehicle Body Builder work.

Brand Positioning for Vehicle Body Builder

Positioning Statement

Vehicle Body Builder is a leading provider of custom vehicle body solutions, specializing in designing and constructing high-quality bodies for a wide range of vehicles. With a commitment to innovation and craftsmanship, we strive to deliver superior products that meet the unique needs of our customers. Our team of skilled professionals combines cutting-edge technology with meticulous attention to detail to create durable and functional vehicle bodies that enhance performance and maximize efficiency. Whether it’s a truck, van, or specialty vehicle, our expertise and dedication ensure that every body we build is tailored to perfection, reflecting our unwavering commitment to excellence in the industry

Key Attributes

1. Expert craftsmanship: Our vehicle body builders possess exceptional skills and expertise in crafting and constructing high-quality vehicle bodies that meet the highest industry standards.

2. Attention to detail: We pride ourselves on our meticulous attention to detail, ensuring that every aspect of the vehicle body, from the structural integrity to the finishing touches, is flawlessly executed.

3. Customization capabilities: With our extensive knowledge and experience, we have the ability to customize vehicle bodies to meet the unique needs and specifications of our clients, providing them with tailored solutions.

4. Innovative problem-solving: Our vehicle body builders are adept at finding innovative solutions to complex challenges, utilizing their creativity and technical know-how to overcome any obstacles that may arise during the construction process.

5. Durability and reliability: We prioritize the durability and reliability of our vehicle bodies, using only the highest quality materials and employing rigorous quality control measures to ensure that our products withstand the test of time.

6. Collaborative approach: We believe in fostering strong partnerships with our

Target Audience

1. Automotive enthusiasts and hobbyists who are passionate about customizing and enhancing the appearance and functionality of their vehicles.
2. Commercial fleet owners and operators seeking reliable and durable vehicle bodies that can withstand heavy-duty usage and maximize efficiency.
3. Construction companies and contractors in need of specialized vehicle bodies that can accommodate their unique equipment and tools.
4. Municipalities and government agencies looking for vehicle bodies that meet safety regulations and can efficiently serve their specific needs.
5. Emergency service providers, such as police, fire, and ambulance departments, requiring customized vehicle bodies to support their critical operations.
6. Logistics and transportation companies seeking innovative and efficient vehicle bodies to optimize their delivery processes and maximize cargo capacity.
7. Off-road enthusiasts and adventure seekers who require rugged and durable vehicle bodies capable of withstanding extreme terrains and weather conditions.
8. Agricultural and farming businesses in need of specialized vehicle bodies to transport livestock, crops, and equipment.
9. Waste management companies requiring reliable and efficient vehicle bodies to handle the collection

Unique Selling Proposition (USP)

At Vehicle Body Builder, our unique selling proposition lies in our unparalleled expertise in crafting custom vehicle bodies that perfectly align with our clients’ unique needs. With our meticulous attention to detail and commitment to quality, we deliver exceptional solutions that enhance functionality, durability, and aesthetics. Our team of skilled craftsmen combines innovative design techniques with advanced materials, ensuring that every vehicle body we build is a testament to our unwavering commitment to excellence. Trust Vehicle Body Builder to transform your vision into reality, setting you apart from the competition and driving your success forward

Competitive Differentiator

As a vehicle body builder, our competitive differentiator lies in our unwavering commitment to craftsmanship and innovation. With a meticulous attention to detail, we create custom-built bodies that not only meet but exceed industry standards. Our team of skilled artisans combines traditional techniques with cutting-edge technology to deliver superior quality and functionality. We pride ourselves on our ability to understand and anticipate the unique needs of our clients, offering tailored solutions that enhance their vehicles’ performance and aesthetics. By continuously pushing the boundaries of design and engineering, we set ourselves apart as the go-to choice for those seeking excellence in vehicle body building

Brand Promise

At Vehicle Body Builder, our brand promise is to deliver exceptional craftsmanship and innovative solutions that exceed our customers’ expectations. We are committed to creating custom-built vehicle bodies that are durable, functional, and visually appealing. With our expertise and attention to detail, we guarantee the highest quality standards in every project we undertake. Our dedication to customer satisfaction drives us to provide timely delivery, competitive pricing, and outstanding customer service. Trust Vehicle Body Builder to transform your vision into reality, ensuring your vehicles stand out from the crowd and perform at their best


At Vehicle Body Builder, we are the experts in crafting custom solutions for your vehicle needs. With our exceptional craftsmanship and attention to detail, we build bodies that are not only durable and functional but also visually appealing. Our team of skilled professionals is dedicated to delivering high-quality workmanship that exceeds your expectations. Whether you need a custom truck body, a specialized trailer, or any other vehicle modification, trust Vehicle Body Builder to bring your vision to life. We are committed to providing innovative solutions that enhance the performance and aesthetics of your vehicles, ensuring your business stands out from the competition

Need help building your Vehicle Body Builder brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.