Valuer Company Brand Guidelines

In this article, we’ll look at an example Valuer brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Valuer Company Branding Guide

Are you looking for a sample Valuer company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Valuer work.

Brand Voice and Tone for Valuer

At Valuer, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Valuer. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice as a Valuer is professional, knowledgeable, and trustworthy. We understand the importance of accurate and reliable valuations in various industries, and we strive to provide our clients with the highest level of expertise and service. We communicate with clarity and precision, using industry-specific terminology to ensure that our clients fully understand the valuation process and its implications. Our tone is approachable and friendly, making our clients feel comfortable and confident in our abilities. We are committed to delivering exceptional results and building long-term relationships based on integrity and transparency

Brand Tone

Our brand tone for Valuer is professional, knowledgeable, and trustworthy. We understand the importance of accurate and reliable valuations in the world of finance and investments. With our extensive experience and expertise, we provide our clients with the highest level of service and precision.

At Valuer, we pride ourselves on our attention to detail and our commitment to delivering exceptional results. Our team of skilled professionals utilizes the latest industry standards and methodologies to ensure that our valuations are comprehensive and accurate. We understand that every valuation is unique, and we approach each project with a tailored and meticulous approach. Our clients can trust us to provide them with the most reliable and unbiased valuations that they can confidently rely on for their financial decisions

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Valuer work.

Brand Positioning for Valuer

Positioning Statement

Valuer is a leading global platform that revolutionizes the way businesses and investors discover, evaluate, and transact with innovative startups and emerging technologies. Our mission is to empower organizations to make informed investment decisions by providing them with access to a curated network of high-potential startups and cutting-edge technologies. With our proprietary valuation algorithms and expert team of industry specialists, Valuer offers a unique and data-driven approach to identify and connect businesses with the most promising opportunities for growth and collaboration. We are committed to driving innovation and fostering meaningful partnerships that drive economic growth and create a positive impact on industries and societies worldwide

Key Attributes

1. Accurate: Our valuers are known for their precision and attention to detail, ensuring that every valuation is accurate and reliable.
2. Trustworthy: Clients trust our valuers to provide honest and unbiased valuations, based on their extensive knowledge and expertise.
3. Professional: Our valuers are highly trained and experienced professionals who conduct themselves with the utmost professionalism at all times.
4. Efficient: We understand that time is of the essence, and our valuers work quickly and efficiently to provide timely and reliable valuations.
5. Comprehensive: Our valuers take a comprehensive approach to valuation, considering all relevant factors and providing a complete picture of the value of a property or asset.
6. Customer-focused: We put our clients first, and our valuers work closely with them to understand their needs and provide tailored solutions.
7. Innovative: Our valuers are always looking for new and innovative ways to improve their services and provide even greater value to our clients.
8. Experienced: With years

Target Audience

1. Homeowners and property investors seeking accurate and reliable property valuations.
2. Real estate agents and brokers looking for trusted valuers to assist in property transactions.
3. Financial institutions and banks requiring expert valuations for mortgage and loan purposes.
4. Insurance companies in need of valuations for property insurance coverage.
5. Legal professionals seeking valuations for estate planning, divorce settlements, and litigation purposes.
6. Government agencies and local authorities requiring valuations for taxation and assessment purposes.
7. Property developers and construction companies seeking valuations for development projects and feasibility studies.
8. Non-profit organizations and charities in need of valuations for donation purposes.
9. Art collectors and galleries looking for valuations of artwork and collectibles.
10. Auction houses and antique dealers requiring valuations for auction and sales purposes

Unique Selling Proposition (USP)

The Valuer brand is uniquely positioned as the leading provider of accurate and reliable property valuation services. Our team of experienced and certified valuers leverage their extensive knowledge and expertise to deliver comprehensive and unbiased valuations that exceed industry standards. With a commitment to excellence and a customer-centric approach, Valuer ensures that clients receive the most accurate and up-to-date valuations, enabling them to make informed decisions with confidence. Trust Valuer to provide the highest level of professionalism, integrity, and accuracy in property valuation services

Competitive Differentiator

Our competitive differentiator as a Valuer is our deep industry expertise and commitment to delivering accurate and reliable valuations. With years of experience in the field, we have developed a comprehensive understanding of market trends, regulations, and best practices. This allows us to provide our clients with the most precise and insightful valuations, enabling them to make informed decisions. Our dedication to quality and attention to detail set us apart from our competitors, ensuring that our clients receive the highest level of service and value

Brand Promise

At Valuer, our brand promise is to provide accurate and reliable valuation services that empower our clients to make informed decisions. We are committed to delivering exceptional expertise and professionalism, ensuring that our clients receive the highest level of service and satisfaction. With our comprehensive knowledge and meticulous attention to detail, we guarantee precise valuations that reflect the true worth of assets. Trust Valuer to deliver unparalleled value and integrity in every valuation we undertake


Tagline: “Unlocking the true worth of assets with precision and expertise.”

In the world of valuation, our occupation/business stands as a trusted authority in determining the true value of assets. With a meticulous approach and a deep understanding of market dynamics, we bring clarity and accuracy to the valuation process. Our team of skilled professionals combines their expertise with cutting-edge technology to provide comprehensive and reliable valuations that empower our clients to make informed decisions. Whether it’s real estate, businesses, or personal property, our commitment to excellence ensures that the true worth of assets is unlocked, enabling our clients to maximize their investments and achieve their financial goals

Need help building your Valuer brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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