Valet Company Brand Guidelines

In this article, we’ll look at an example Valet brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Valet Company Branding Guide

Are you looking for a sample Valet company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Valet work.

Brand Voice and Tone for Valet

At Valet, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Valet. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

The valet brand voice is sophisticated, polished, and attentive. We pride ourselves on providing exceptional service and ensuring that every interaction with our clients is seamless and memorable. Our tone is professional yet warm, as we strive to make our clients feel valued and well taken care of. Whether it’s assisting with parking, retrieving vehicles, or offering personalized recommendations, our valets are knowledgeable, courteous, and always ready to go the extra mile. We speak with confidence and authority, reflecting our expertise in the field, while maintaining a friendly and approachable demeanor. At Valet, we believe that every detail matters, and our brand voice reflects our commitment to excellence in every aspect of our service

Brand Tone

At Valet, we believe in providing exceptional service with a touch of elegance. Our brand tone is refined, professional, and attentive. We understand that every interaction with our clients is an opportunity to create a lasting impression, and we strive to exceed expectations at every turn. Whether it’s assisting with parking, retrieving vehicles, or offering personalized recommendations, our team of experienced valets is dedicated to delivering a seamless and luxurious experience.

Our brand tone is characterized by a sense of sophistication and attention to detail. We take pride in our appearance, always dressed in immaculate uniforms that reflect our commitment to excellence. Our language is polite, courteous, and respectful, ensuring that every interaction with our clients is both pleasant and memorable. We understand that trust is paramount in our line of work, and we go above and beyond to instill confidence in our clients by providing a level of service that is second to none. With Valet, you can expect nothing less than the highest standards of professionalism and a commitment to making

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Valet work.

Brand Positioning for Valet

Positioning Statement

Valet is a premium parking service that offers convenience, efficiency, and exceptional customer service to individuals and businesses. With a focus on delivering a seamless parking experience, Valet positions itself as the go-to solution for those seeking hassle-free parking solutions. By providing highly trained and professional valets, state-of-the-art technology, and a commitment to exceeding customer expectations, Valet ensures that every interaction is effortless and enjoyable. Whether it’s for a special event, a busy urban area, or a corporate setting, Valet aims to elevate the parking experience and make it a seamless part of any occasion

Key Attributes

Key Attributes:
1. Professionalism: Our valet service is known for its high level of professionalism, ensuring that every interaction with our clients is courteous and efficient.
2. Reliability: We pride ourselves on being a reliable valet service, always arriving on time and providing a seamless parking experience for our customers.
3. Trustworthiness: Our valets are trustworthy individuals who prioritize the safety and security of our clients’ vehicles, giving them peace of mind while they enjoy their time.
4. Attention to Detail: We pay meticulous attention to detail, ensuring that each vehicle is parked and returned in the same condition, with no damage or issues.
5. Exceptional Customer Service: Our valets are trained to provide exceptional customer service, going above and beyond to meet the unique needs and preferences of each client.
6. Efficiency: We strive for efficiency in our valet operations, minimizing wait times and maximizing convenience for our customers.
7. Professional Appearance: Our valets maintain a professional appearance,

Target Audience

Target Audience:
1. High-end hotels and resorts: Our valet services cater to luxury hotels and resorts that aim to provide exceptional customer service and convenience to their guests.
2. Event venues and conference centers: We target event venues and conference centers that require efficient and professional valet services to enhance the overall experience of their attendees.
3. Fine dining restaurants: Our valet services are designed to meet the needs of upscale restaurants that want to offer a seamless and sophisticated parking experience to their patrons.
4. Exclusive clubs and private establishments: We cater to exclusive clubs and private establishments that prioritize convenience and personalized service for their members and guests.
5. Corporate offices and business centers: Our valet services target corporate offices and business centers that value efficiency and professionalism, providing a hassle-free parking experience for their employees and clients.
6. High-end residential complexes: We focus on high-end residential complexes that seek to provide a luxurious and convenient parking solution for their residents and their guests.
7. Special events and weddings

Unique Selling Proposition (USP)

At Valet, our unique selling proposition is our commitment to providing exceptional and personalized parking services. With our team of highly trained and professional valets, we ensure that every customer’s experience is seamless and stress-free. Our attention to detail, efficiency, and friendly demeanor sets us apart from the competition. Whether it’s a special event, a hotel, or a restaurant, Valet is the trusted choice for top-notch parking services that leave a lasting impression

Competitive Differentiator

Valet is a premier parking service that sets itself apart through its exceptional customer experience and attention to detail. Our highly trained and professional valets go above and beyond to provide personalized service, ensuring that every interaction is seamless and memorable. With a focus on efficiency and reliability, we guarantee prompt and secure parking solutions for our clients. Our commitment to innovation is evident in our use of advanced technology, such as mobile apps for easy booking and tracking. At Valet, we pride ourselves on being the trusted choice for those seeking a superior parking experience

Brand Promise

Our brand promise at Valet is to provide exceptional and convenient parking services that exceed our customers’ expectations. We are committed to delivering a seamless and hassle-free experience, ensuring that every interaction with our valet team is professional, efficient, and friendly. With our attention to detail and dedication to customer satisfaction, we promise to make parking effortless and stress-free, allowing our customers to focus on enjoying their time and making lasting memories


Tagline: Elevating the Art of Hospitality

In the fast-paced world of hospitality, our valet service stands out as a true embodiment of luxury and convenience. With our unwavering commitment to excellence, we redefine the traditional notion of valet parking, transforming it into an art form that enhances the overall guest experience. Our team of highly trained professionals seamlessly blend efficiency and elegance, ensuring that every interaction leaves a lasting impression. From the moment guests arrive, they are greeted with a warm smile and a personalized touch, setting the stage for a truly memorable stay. With our valet service, we go beyond parking cars; we create an atmosphere of sophistication and ease, elevating the standards of hospitality to new heights

Need help building your Valet brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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