User Experience Designer (Ict) Company Brand Guidelines

In this article, we’ll look at an example User Experience Designer (Ict) brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example User Experience Designer (Ict) Company Branding Guide

Are you looking for a sample User Experience Designer (Ict) company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of User Experience Designer (Ict) work.

Brand Voice and Tone for User Experience Designer (Ict)

At User Experience Designer (Ict), our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of User Experience Designer (Ict). Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

As a User Experience Designer in the field of ICT, our brand voice is innovative, empathetic, and user-centric. We strive to create seamless and intuitive digital experiences that delight our users. We understand the importance of balancing aesthetics with functionality, and we are committed to delivering designs that not only look visually appealing but also enhance usability and accessibility.

Our brand voice is characterized by clear and concise communication. We believe in using plain language to explain complex concepts, ensuring that our users can easily understand and navigate through our designs. We are passionate about staying up-to-date with the latest industry trends and technologies, constantly pushing the boundaries of what is possible in the digital realm.

In all our interactions, whether it’s with clients, colleagues, or end-users, we approach each conversation with empathy and a deep understanding of their needs. We actively listen and seek feedback to continuously improve our designs and provide the best possible user experience. Our brand voice is professional yet approachable, fostering collaboration and trust with all stakeholders involved in

Brand Tone

As an ICT User Experience Designer, our brand tone is innovative, empathetic, and user-centric. We strive to create digital experiences that seamlessly blend functionality and aesthetics, ensuring that every interaction is intuitive and delightful for our users. We approach our work with a deep understanding of human behavior and psychology, constantly seeking to uncover insights that will inform our design decisions.

Our brand tone is characterized by a passion for problem-solving and a commitment to continuous improvement. We are not afraid to challenge the status quo and push the boundaries of what is possible in the digital realm. We believe that great design is not just about making things look good, but also about creating meaningful connections between people and technology. With a focus on collaboration and open communication, we work closely with our clients and stakeholders to understand their needs and goals, and translate them into innovative and user-friendly solutions

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of User Experience Designer (Ict) work.

Brand Positioning for User Experience Designer (Ict)

Positioning Statement

The User Experience Designer (ICT) is a skilled professional who combines creativity, technical expertise, and a deep understanding of user behavior to create intuitive and engaging digital experiences. With a focus on enhancing user satisfaction and usability, our User Experience Designer leverages their expertise in information architecture, interaction design, and visual design to craft seamless and impactful user journeys. By collaborating closely with cross-functional teams, our User Experience Designer ensures that every touchpoint of our digital products and services aligns with our brand values and exceeds user expectations, ultimately driving customer loyalty and business growth

Key Attributes

1. User-Centric: A User Experience Designer (ICT) is dedicated to creating digital experiences that prioritize the needs and preferences of the end-users.
2. Innovative: This occupation thrives on pushing boundaries and finding creative solutions to enhance user interactions with digital products and services.
3. Problem Solver: A User Experience Designer (ICT) excels at identifying and addressing user pain points, using their expertise to design intuitive and seamless experiences.
4. Collaborative: Collaboration is at the core of this occupation, as User Experience Designers (ICT) work closely with cross-functional teams, including developers, marketers, and product managers, to ensure a cohesive and user-friendly end product.
5. Analytical: User Experience Designers (ICT) possess strong analytical skills, enabling them to gather and interpret user data, conduct usability tests, and make data-driven design decisions.
6. Detail-Oriented: This occupation requires a meticulous attention to detail, as User Experience Designers (ICT) focus on every aspect

Target Audience

Target Audience:

1. Technology companies: Our brand is positioned to attract technology companies that require user experience design expertise for their digital products and services. We aim to cater to both established tech giants and emerging startups in the ICT industry.

2. Product managers: Our brand is targeted towards product managers who are responsible for overseeing the development and launch of digital products. We aim to provide them with user experience design solutions that enhance the usability and overall customer satisfaction of their products.

3. Design agencies: Our brand is positioned to appeal to design agencies that require the expertise of a user experience designer to complement their existing design capabilities. We aim to collaborate with these agencies to deliver seamless and user-centric design solutions to their clients.

4. E-commerce businesses: Our brand targets e-commerce businesses that rely heavily on their digital platforms for sales and customer engagement. We aim to provide them with user experience design solutions that optimize their online shopping experience and drive conversion rates.

5. Mobile app developers: Our brand is targeted towards mobile

Unique Selling Proposition (USP)

The User Experience Designer (ICT) is a highly skilled professional who combines creativity and technical expertise to create seamless and intuitive digital experiences. With a deep understanding of user behavior and cutting-edge technology, our User Experience Designers craft innovative solutions that delight users and drive business results. By focusing on user-centric design principles, we ensure that our clients’ digital products and services stand out in a crowded marketplace, leading to increased customer satisfaction and loyalty. With our expertise in information architecture, interaction design, and visual aesthetics, we create meaningful and engaging experiences that make a lasting impact. Trust our User Experience Designers to transform your digital presence and elevate your brand to new heights

Competitive Differentiator

As a User Experience Designer in the ICT industry, our competitive differentiator lies in our ability to seamlessly blend creativity and technical expertise. We understand the importance of creating user-centric designs that not only captivate but also enhance functionality. Our deep understanding of the latest technologies and trends allows us to deliver innovative solutions that set us apart from the competition. With a focus on intuitive interfaces and seamless interactions, we strive to create memorable experiences that drive user engagement and satisfaction. Our commitment to continuous learning and staying ahead of industry advancements ensures that our designs are always at the forefront of user experience innovation

Brand Promise

At [Occupation/Business Name], our brand promise is to deliver exceptional user experiences that captivate and engage. As User Experience Designers in the ICT industry, we are committed to understanding the needs and desires of our clients and their target audience. Through our expertise in research, design, and testing, we create intuitive and seamless digital solutions that enhance user satisfaction and drive business success. With a focus on user-centricity, innovation, and collaboration, we promise to deliver designs that not only meet but exceed expectations, ensuring our clients’ brands stand out in the competitive digital landscape


The tagline for a User Experience Designer in the ICT industry could be: “Crafting seamless digital experiences that captivate and delight.” This tagline captures the essence of the occupation by emphasizing the designer’s role in creating user-centric designs that are both visually appealing and intuitive to use. It highlights the importance of delivering a seamless experience across various digital platforms, while also emphasizing the designer’s ability to captivate and delight users through their work.

Additionally, this tagline conveys the designer’s commitment to crafting experiences that go beyond mere functionality, focusing on the emotional connection between users and the digital products they interact with. By using words like “crafting” and “captivate,” it suggests a high level of attention to detail and a dedication to creating designs that leave a lasting impression. Overall, this tagline positions the User Experience Designer as a skilled professional who understands the importance of user satisfaction and is capable of creating exceptional digital experiences

Need help building your User Experience Designer (Ict) brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.