Upholsterer Company Brand Guidelines

In this article, we’ll look at an example Upholsterer brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Upholsterer Company Branding Guide

Are you looking for a sample Upholsterer company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Upholsterer work.

Brand Voice and Tone for Upholsterer

At Upholsterer, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Upholsterer. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice as an upholsterer is warm, inviting, and knowledgeable. We strive to create a sense of comfort and trust with our customers, ensuring that they feel confident in our expertise and craftsmanship. We speak with a friendly and approachable tone, using clear and concise language to explain our processes and services. Whether we are discussing fabric choices, restoration techniques, or design options, our brand voice remains consistent in its commitment to providing exceptional quality and customer satisfaction. We are passionate about our craft and convey this enthusiasm through our words, inspiring our customers to envision the transformation of their furniture and the potential for creating a truly personalized space

Brand Tone

Our brand tone as an upholsterer is warm, inviting, and knowledgeable. We understand that furniture holds sentimental value and memories, and we aim to create a comfortable and personalized experience for our customers. Whether it’s restoring a family heirloom or designing a custom piece, we take pride in our craftsmanship and attention to detail. Our team of skilled upholsterers is passionate about transforming furniture into works of art, using high-quality materials and techniques that ensure durability and longevity. We believe that every piece has a story to tell, and we are here to help our customers preserve and enhance those stories through our expert upholstery services.

At our upholstery business, we strive to be a trusted resource for our customers. We are committed to providing transparent and honest communication, ensuring that our clients are well-informed throughout the entire process. Our knowledgeable team is always ready to answer any questions and offer expert advice on fabric selection, design options, and maintenance tips. We understand that each project is unique, and we approach every

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Upholsterer work.

Brand Positioning for Upholsterer

Positioning Statement

As an upholsterer, our brand is dedicated to providing high-quality, custom upholstery services that transform any piece of furniture into a work of art. We believe that every piece of furniture has the potential to be a unique expression of personal style, and we strive to bring that vision to life for our clients. Our skilled craftsmen use only the finest materials and techniques to create custom upholstery that is both beautiful and durable, ensuring that our clients can enjoy their furniture for years to come.

At our core, we are passionate about helping our clients create spaces that reflect their individuality and style. Whether it’s a beloved family heirloom or a modern piece of furniture, we approach each project with the same level of care and attention to detail. Our brand is committed to providing exceptional customer service and creating lasting relationships with our clients. We believe that our dedication to quality and craftsmanship sets us apart in the industry, and we are proud to be the go-to choice for custom upholstery services

Key Attributes

1. Craftsmanship: Upholsterers possess exceptional skills in the art of upholstery, demonstrating meticulous attention to detail and a commitment to delivering high-quality workmanship.
2. Creativity: Upholsterers exhibit a flair for creativity, transforming worn-out furniture into stunning pieces through their ability to select and combine fabrics, colors, and patterns that enhance the overall aesthetic appeal.
3. Expertise: Upholsterers are highly knowledgeable in various upholstery techniques, materials, and tools, enabling them to handle a wide range of furniture types and deliver tailored solutions to meet clients’ specific needs.
4. Precision: Upholsterers demonstrate precision in their work, ensuring that every stitch, pleat, and seam is executed with accuracy, resulting in a flawless and durable finished product.
5. Problem-solving: Upholsterers possess excellent problem-solving skills, allowing them to identify and address any challenges that may arise during the upholstery process, such as structural issues or fabric limitations.
6. Customer-centric

Target Audience

1. Homeowners and renters seeking to refresh or update their furniture and upholstery.
2. Interior designers and decorators looking for skilled professionals to bring their design visions to life.
3. Furniture manufacturers and retailers in need of expert upholstery services for their products.
4. Antique collectors and enthusiasts seeking restoration and preservation of their valuable pieces.
5. Event planners and hospitality businesses requiring custom upholstery for special events and venues.
6. Commercial establishments such as restaurants, hotels, and offices in need of professional upholstery services for their furniture.
7. Individuals and businesses looking for custom-made furniture and upholstery tailored to their specific needs and preferences.
8. DIY enthusiasts and crafters seeking guidance, supplies, and tools for their upholstery projects.
9. Architects and contractors requiring upholstery services for their residential and commercial projects.
10. Upholstery enthusiasts and hobbyists looking for workshops, classes, and resources to enhance their skills and knowledge in the field

Unique Selling Proposition (USP)

The Upholsterer brand is the go-to destination for exceptional craftsmanship and personalized service in the world of upholstery. With our meticulous attention to detail and passion for transforming furniture into works of art, we offer a truly unique and tailored experience for our customers. Our team of skilled artisans combines traditional techniques with innovative design, ensuring that every piece we touch is elevated to its fullest potential. From custom-made furniture to expert repairs and restoration, Upholsterer is the trusted choice for those seeking unparalleled quality and timeless elegance

Competitive Differentiator

As an upholsterer, our competitive differentiator lies in our meticulous craftsmanship and attention to detail. We take pride in our ability to transform worn-out furniture into stunning pieces that reflect our clients’ unique style and personality. Our commitment to using only the highest quality materials ensures that our upholstery work not only looks beautiful but also stands the test of time. With our extensive knowledge and expertise, we offer personalized solutions that cater to each client’s specific needs and preferences. Our exceptional customer service and ability to deliver projects on time and within budget set us apart from our competitors. Choose us as your trusted upholsterer and experience the difference of true artistry and professionalism

Brand Promise

At [Occupation/Business Name], our brand promise is to deliver exceptional craftsmanship and attention to detail in every upholstery project. We are dedicated to transforming your furniture into stunning pieces that reflect your unique style and personality. With our expertise and passion, we guarantee to provide you with the highest quality materials, superior customer service, and a seamless experience from start to finish. Trust us to bring new life to your furniture and create spaces that inspire comfort and beauty


At the heart of every great piece of furniture lies the art of upholstery. As an upholsterer, you are the master of this craft, transforming ordinary chairs, sofas, and ottomans into stunning works of art. Your attention to detail, precision, and creativity are what set you apart from the rest, and your dedication to quality ensures that every piece you work on is a masterpiece.

As an upholsterer, you are not just a skilled tradesperson, but an artist in your own right. Your work is a reflection of your passion for beauty and your commitment to excellence. Whether you are restoring a vintage piece or creating a custom design from scratch, you bring a unique perspective and a keen eye for detail to every project. Your tagline should capture the essence of your craft and convey the pride you take in your work

Need help building your Upholsterer brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

Category: Tag: