Trade Broker Company Brand Guidelines

In this article, we’ll look at an example Trade Broker brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Trade Broker Company Branding Guide

Are you looking for a sample Trade Broker company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Trade Broker work.

Brand Voice and Tone for Trade Broker

At Trade Broker, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Trade Broker. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At Trade Broker, we pride ourselves on being the go-to experts in connecting businesses and facilitating successful trade deals. Our brand voice is professional, knowledgeable, and trustworthy. We understand the intricacies of the trade industry and leverage our expertise to provide exceptional service to our clients.

We communicate with clarity and precision, ensuring that our clients have a clear understanding of the trade process and the opportunities available to them. Our tone is approachable and friendly, making it easy for businesses to reach out to us for assistance. We are committed to building long-term relationships with our clients, and our brand voice reflects our dedication to their success. Whether it’s negotiating deals, providing market insights, or offering guidance on trade regulations, Trade Broker is the reliable partner that businesses can count on

Brand Tone

At Trade Broker, we pride ourselves on being the go-to experts in connecting businesses and facilitating successful trade deals. Our brand tone is professional, yet approachable, as we understand the importance of building strong relationships with our clients. We strive to provide exceptional service, always going the extra mile to ensure that our clients’ needs are met.

In our communications, we aim to convey trustworthiness and reliability. We speak with confidence and expertise, demonstrating our in-depth knowledge of the trade industry. However, we also maintain a friendly and personable tone, making our clients feel comfortable and at ease when working with us. We understand that trade can be complex and overwhelming, so we are here to simplify the process and guide our clients every step of the way. With Trade Broker, you can expect professionalism, expertise, and a personalized approach to trade brokerage

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Trade Broker work.

Brand Positioning for Trade Broker

Positioning Statement

Trade Broker is a leading provider of comprehensive trade brokerage services, specializing in connecting businesses and facilitating seamless trade transactions. With our extensive network of trusted partners and deep industry expertise, we empower businesses to expand their reach and maximize their trading potential. Our innovative solutions and personalized approach ensure that our clients receive the most efficient and cost-effective trade brokerage services available in the market. Whether it’s sourcing suppliers, negotiating contracts, or managing logistics, Trade Broker is committed to delivering exceptional value and driving success for businesses across various industries. Trust Trade Broker to be your strategic partner in navigating the complexities of international trade and achieving your business goals.

At Trade Broker, we pride ourselves on our unwavering commitment to integrity, transparency, and customer satisfaction. Our team of experienced trade brokers is dedicated to understanding the unique needs and goals of each client, and providing tailored solutions that meet and exceed expectations. We believe in building long-term partnerships based on trust and mutual success, and our track record of delivering results speaks for itself

Key Attributes

1. Expertise: As a trade broker, our key attribute is our deep knowledge and understanding of the industry. We possess the expertise to navigate complex trade transactions and provide valuable insights to our clients.

2. Trustworthiness: Trust is the foundation of our business. We prioritize building long-term relationships with our clients, ensuring transparency, and maintaining the highest ethical standards. Our clients can rely on us to act in their best interests at all times.

3. Efficiency: We pride ourselves on our ability to streamline trade processes and deliver results in a timely manner. Our efficient approach enables us to maximize opportunities and minimize risks for our clients, saving them time and resources.

4. Network: Our extensive network of contacts is a key attribute that sets us apart. We have established strong relationships with suppliers, manufacturers, distributors, and other industry players, allowing us to connect our clients with the right partners and opportunities.

5. Customization: We understand that every client has unique needs and goals. Our key attribute

Target Audience

Target Audience:

1. Small and medium-sized businesses seeking to expand their network and increase their market reach.
2. Entrepreneurs and startups looking for strategic partnerships and investment opportunities.
3. Experienced professionals in the trade industry seeking new business opportunities and connections.
4. International companies aiming to enter new markets and establish local partnerships.
5. Trade associations and industry organizations looking for a reliable platform to connect their members with potential business partners.
6. Investors and venture capitalists interested in trade-related ventures and opportunities.
7. Government agencies and trade bodies seeking to promote trade and economic growth.
8. Importers and exporters searching for reliable and trustworthy trade intermediaries.
9. Manufacturers and suppliers looking to expand their distribution channels and reach new customers.
10. Trade consultants and advisors seeking a platform to connect with potential clients and offer their expertise.

Total word count: 100

Unique Selling Proposition (USP)

The Trade Broker is a trusted intermediary that connects businesses with the most suitable trading partners, ensuring seamless transactions and maximizing profitability. With our extensive network and expertise in various industries, we offer a unique blend of market insights, negotiation skills, and personalized service. Our commitment to transparency, efficiency, and delivering exceptional value sets us apart, making us the go-to choice for businesses seeking to optimize their trade opportunities

Competitive Differentiator

As a Trade Broker, our competitive differentiator lies in our ability to provide personalized and efficient services to our clients. We prioritize building strong relationships with our clients, understanding their unique needs and goals, and tailoring our services to meet those needs. Our team of experienced brokers has a deep understanding of the market and industry trends, allowing us to provide expert advice and guidance to our clients. We also leverage technology to streamline our processes and provide real-time updates to our clients, ensuring transparency and accountability. Our commitment to excellence and client satisfaction sets us apart from our competitors and positions us as a trusted partner in the trade industry

Brand Promise

At Trade Broker, our brand promise is to be the trusted intermediary that connects businesses and individuals, facilitating seamless and profitable trade transactions. We are committed to providing exceptional service, expert market insights, and personalized solutions that meet the unique needs of our clients. With our extensive network and industry expertise, we promise to deliver efficient and reliable trade brokerage services, ensuring maximum value and growth opportunities for all parties involved. Trust Trade Broker to be your reliable partner in navigating the complex world of trade, enabling you to achieve your business goals and forge successful partnerships


Tagline: Connecting Trades, Maximizing Opportunities

At Trade Broker, our mission is to be the ultimate facilitator in the world of trade. As a trusted intermediary, we connect businesses, suppliers, and buyers, maximizing opportunities for growth and success. With our extensive network and expertise, we streamline the trading process, ensuring seamless transactions and fostering long-term partnerships.

Our tagline, “Connecting Trades, Maximizing Opportunities,” encapsulates our commitment to creating a thriving ecosystem for trade. By bringing together diverse players in the market, we enable businesses to expand their reach, access new markets, and unlock untapped potential. With Trade Broker, you can trust that every trade is optimized, every opportunity is seized, and every partnership is built on trust and reliability

Need help building your Trade Broker brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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