Tourist Adviser Company Brand Guidelines

In this article, we’ll look at an example Tourist Adviser brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Tourist Adviser Company Branding Guide

Are you looking for a sample Tourist Adviser company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Tourist Adviser work.

Brand Voice and Tone for Tourist Adviser

At Tourist Adviser, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Tourist Adviser. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Welcome to the world of travel and exploration! As your trusted Tourist Adviser, we are here to make your journey unforgettable. Our brand voice is friendly, knowledgeable, and approachable, just like your favorite travel companion. We understand that planning a trip can be overwhelming, but fear not! We are here to simplify the process and provide you with expert advice and insider tips. Whether you’re a seasoned traveler or embarking on your first adventure, our goal is to ensure that every step of your journey is filled with excitement, wonder, and unforgettable memories. So, let’s embark on this incredible adventure together and create the trip of a lifetime!

Brand Tone

At our core, we are passionate about helping travelers create unforgettable experiences. Our brand tone is friendly, approachable, and knowledgeable. We strive to be the go-to resource for all things travel, providing expert advice and insider tips to ensure that every trip is filled with adventure and discovery.

We understand that planning a trip can be overwhelming, which is why we are here to simplify the process and make it enjoyable. Our team of experienced tourist advisers is dedicated to understanding each traveler’s unique needs and preferences, offering personalized recommendations that cater to their interests. Whether it’s finding the best local restaurants, uncovering hidden gems, or navigating through unfamiliar cities, we are committed to making every traveler’s journey seamless and memorable. With our expertise and passion for travel, we are here to inspire, guide, and empower travelers to explore the world with confidence

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Tourist Adviser work.

Brand Positioning for Tourist Adviser

Positioning Statement

As a Tourist Adviser, our brand is dedicated to providing exceptional travel guidance and personalized recommendations to ensure unforgettable experiences for every traveler. We position ourselves as the go-to experts in the industry, offering expert knowledge, insider tips, and a deep understanding of our clients’ needs and preferences. Our commitment to delivering exceptional customer service and creating tailored itineraries sets us apart, allowing us to create meaningful connections with our clients and help them discover the world in a unique and authentic way. With our expertise and passion for travel, we strive to be the trusted partner that empowers and inspires travelers to explore new destinations, embrace different cultures, and create lifelong memories

Key Attributes

1. Expertise: Our tourist advisers possess extensive knowledge and expertise in various destinations, ensuring they can provide accurate and up-to-date information to travelers.

2. Personalized Service: We pride ourselves on delivering personalized service to each traveler, tailoring recommendations and itineraries to their specific interests, preferences, and budget.

3. Cultural Awareness: Our tourist advisers have a deep understanding and appreciation for different cultures, enabling them to offer valuable insights and guidance on local customs, traditions, and etiquette.

4. Communication Skills: With excellent communication skills, our advisers are adept at listening to travelers’ needs and effectively conveying information, ensuring a seamless and enjoyable experience.

5. Problem-solving Abilities: Our tourist advisers are skilled problem solvers, capable of handling unexpected situations and providing quick and effective solutions to ensure travelers’ comfort and satisfaction.

6. Resourcefulness: Equipped with a wide network of contacts and resources, our advisers can tap into a wealth of information and connections to offer unique and off-the-beaten

Target Audience

1. The target audience for the Tourist Adviser brand includes individuals who are planning to travel to new destinations and seek expert guidance and recommendations.
2. This brand is specifically designed for both domestic and international travelers who are looking for personalized and tailored travel experiences.
3. The target audience consists of individuals who value convenience and efficiency in their travel planning process and are willing to invest in professional advice to ensure a seamless and enjoyable trip.
4. The brand caters to travelers of all ages, from young adventurers seeking off-the-beaten-path experiences to families looking for child-friendly destinations and activities.
5. The target audience includes individuals who prioritize cultural immersion and authentic experiences, seeking to explore local traditions, cuisine, and landmarks.
6. This brand appeals to travelers who appreciate the value of insider knowledge and local expertise, as well as those who want to make the most of their limited time and budget while traveling.
7. The target audience for the Tourist Adviser brand also includes business travelers who require assistance

Unique Selling Proposition (USP)

As a Tourist Adviser, our unique selling proposition is our unparalleled expertise in creating personalized travel experiences. We go beyond traditional tourist recommendations by understanding our clients’ preferences, interests, and budget to curate unforgettable journeys. With our in-depth knowledge of local attractions, hidden gems, and insider tips, we ensure that every traveler receives tailored guidance, making their trip truly exceptional. Trust us to be your ultimate travel companion, providing expert advice and support throughout your adventure

Competitive Differentiator

As a Tourist Adviser, our competitive differentiator lies in our deep understanding of the local culture and our ability to provide personalized recommendations that cater to each traveler’s unique preferences. With our extensive knowledge of hidden gems and off-the-beaten-path attractions, we go beyond the typical tourist experience, ensuring that our clients have an authentic and unforgettable journey. Our commitment to exceptional customer service, coupled with our passion for creating memorable experiences, sets us apart from our competitors and positions us as the go-to choice for travelers seeking an immersive and enriching adventure

Brand Promise

At [Occupation/Business], our brand promise is to be your trusted guide in exploring the world. We are committed to providing personalized and expert advice to ensure that your travel experiences are unforgettable. With our extensive knowledge and passion for travel, we will curate unique itineraries, recommend hidden gems, and offer insider tips to help you make the most of your journey. Our goal is to exceed your expectations and create lifelong memories, making us the go-to destination for all your travel needs


Tagline: “Unlock the world’s hidden gems with our expert guidance.”

In a world filled with endless possibilities, our tourist advisers are here to help you navigate the vast landscape of travel. With their extensive knowledge and passion for exploration, they are your trusted companions in uncovering the hidden gems that make each destination unique. From off-the-beaten-path attractions to local hotspots, our advisers are dedicated to curating unforgettable experiences tailored to your interests and preferences. Whether you’re a seasoned traveler or embarking on your first adventure, our team is committed to providing personalized recommendations and insider tips that will elevate your journey. Let us be your compass as you embark on a transformative travel experience, unlocking the world’s wonders one destination at a time

Need help building your Tourist Adviser brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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