Timber Worker Company Brand Guidelines

In this article, we’ll look at an example Timber Worker brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Timber Worker Company Branding Guide

Are you looking for a sample Timber Worker company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Timber Worker work.

Brand Voice and Tone for Timber Worker

At Timber Worker, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Timber Worker. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice is rugged and authentic, reflecting the hardworking nature of timber workers. We speak with a sense of pride and respect for the craft, showcasing our expertise and dedication to the industry. Our tone is straightforward and down-to-earth, using simple language that resonates with both seasoned professionals and those new to the field. We aim to inspire confidence in our audience, assuring them that we are the trusted experts in all things timber.

At the same time, our brand voice is approachable and friendly, creating a sense of camaraderie with our customers. We understand the challenges and joys of working with timber, and we are here to support and guide our audience every step of the way. Whether it’s providing tips and tricks, sharing industry insights, or offering product recommendations, we strive to be a reliable resource that timber workers can rely on. Our brand voice is a reflection of our commitment to quality, craftsmanship, and the timeless beauty of timber

Brand Tone

Our brand tone for Timber Worker is rooted in authenticity and craftsmanship. We strive to embody the rugged spirit of the forest, while also showcasing our expertise and dedication to sustainable practices. Our language is straightforward and down-to-earth, reflecting the hard work and passion that goes into every piece of timber we produce. We speak with confidence and authority, but also with a deep respect for the natural world and the resources it provides. Whether we’re discussing the intricacies of timber grading or the importance of responsible logging, our tone is informative and educational, aiming to empower our audience with knowledge and understanding. Above all, we aim to convey our love for the timber industry and our commitment to preserving its legacy for future generations.

In our communications, we strike a balance between professionalism and approachability. We understand that our audience may range from seasoned professionals to individuals with a casual interest in timber. Therefore, we avoid jargon and technical terms whenever possible, opting instead for clear and concise explanations that can be easily understood by all

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Timber Worker work.

Brand Positioning for Timber Worker

Positioning Statement

Timber Worker is a trusted and skilled provider of sustainable timber solutions, dedicated to preserving and enhancing the natural beauty of forests. With a deep respect for the environment, our team of experienced professionals is committed to responsible logging practices that ensure the long-term health and vitality of our forests. We take pride in our ability to deliver high-quality timber products while minimizing our ecological footprint, making us the preferred choice for clients seeking sustainable and ethically sourced wood materials. Whether it’s harvesting, processing, or distributing timber, Timber Worker is synonymous with integrity, expertise, and a genuine commitment to environmental stewardship

Key Attributes

1. Expertise: As a timber worker, you possess extensive knowledge and skills in handling various types of timber, including cutting, shaping, and treating it for different purposes.
2. Precision: Your occupation demands a high level of precision and attention to detail, ensuring that each piece of timber is accurately measured, cut, and assembled to meet the required specifications.
3. Craftsmanship: As a timber worker, you take pride in your craftsmanship, creating beautifully crafted wooden structures, furniture, or other timber products that showcase your dedication to quality and aesthetics.
4. Sustainability: You prioritize sustainable practices in your occupation, sourcing timber from responsibly managed forests and promoting the use of eco-friendly treatments and finishes to minimize environmental impact.
5. Safety: Safety is paramount in your line of work, and you adhere to strict safety protocols to protect yourself and others from potential hazards, ensuring a secure working environment.
6. Adaptability: As a timber worker, you possess the ability to adapt to different projects and challenges

Target Audience

1. Timber workers are skilled professionals who specialize in the harvesting, processing, and manufacturing of timber products.
2. They are typically employed in the forestry industry, working in forests, sawmills, or timber yards.
3. Timber workers are physically fit and have excellent manual dexterity, as their job involves operating heavy machinery, cutting, and shaping timber.
4. They have a deep understanding of different timber species, their properties, and how to maximize their use in various applications.
5. Timber workers are detail-oriented and have a keen eye for quality, ensuring that timber products meet industry standards and customer expectations.
6. They are safety-conscious individuals who adhere to strict safety protocols to prevent accidents and injuries in the workplace.
7. Timber workers are environmentally conscious and strive to practice sustainable forestry practices, ensuring the long-term viability of timber resources.
8. They work collaboratively with other professionals in the industry, such as foresters, loggers, and carpenters, to ensure efficient timber production

Unique Selling Proposition (USP)

The Timber Worker brand is positioned as the leading provider of high-quality timber products and services. Our Unique Selling Proposition (USP) lies in our commitment to sustainable forestry practices, ensuring that every piece of timber we produce is sourced responsibly and with the utmost respect for the environment. With our state-of-the-art equipment and skilled workforce, we guarantee the highest level of craftsmanship and durability in all our timber products. By choosing Timber Worker, customers can trust that they are not only getting superior quality but also contributing to the preservation of our forests for future generations

Competitive Differentiator

As a timber worker, our competitive differentiator lies in our unwavering commitment to sustainable forestry practices. We prioritize the preservation of our natural resources by implementing responsible harvesting techniques and replanting initiatives. Our dedication to environmental stewardship sets us apart from competitors, ensuring that our timber products are not only of the highest quality but also ethically sourced. By choosing us, customers can trust that they are supporting a business that values the long-term health of our forests and the communities that rely on them

Brand Promise

At Timber Worker, our brand promise is to deliver exceptional craftsmanship and sustainable practices in every aspect of our work. We are committed to providing our clients with the highest quality timber products while preserving the natural beauty of our forests. With our skilled team and state-of-the-art equipment, we guarantee efficient and reliable services that meet the unique needs of each project. Trust Timber Worker to be your partner in creating durable and eco-friendly timber solutions that stand the test of time


Tagline: “Crafting Nature’s Beauty, One Timber at a Time”

In the world of timber work, our brand stands tall as the epitome of craftsmanship and dedication. With a deep-rooted passion for nature’s beauty, we meticulously transform raw timber into exquisite creations that capture the essence of timeless elegance. Our skilled timber workers possess an unwavering commitment to quality, ensuring that each piece we produce is a testament to our expertise and attention to detail. From hand-selecting the finest timber to employing traditional techniques passed down through generations, we take pride in our ability to bring out the inherent beauty of every piece of wood we work with. With every stroke of our tools, we strive to create masterpieces that not only enhance the aesthetics of any space but also tell a story of nature’s resilience and our unwavering dedication to preserving its magnificence

Need help building your Timber Worker brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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