Pool Lifeguard Company Brand Guidelines

In this article, we’ll look at an example Pool Lifeguard brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Pool Lifeguard Company Branding Guide

Are you looking for a sample Pool Lifeguard company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Pool Lifeguard work.

Brand Voice and Tone for Pool Lifeguard

At Pool Lifeguard, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Pool Lifeguard. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice as a Pool Lifeguard is confident, authoritative, and reassuring. We are the guardians of safety, always vigilant and ready to respond to any situation. With our extensive training and expertise, we instill a sense of trust and security in our patrons, ensuring that they can enjoy their time at the pool without worry.

We communicate with clarity and professionalism, using concise and direct language to convey important safety instructions and guidelines. Our tone is firm yet friendly, as we understand the importance of maintaining a positive and approachable demeanor. We are knowledgeable and proactive, always anticipating potential risks and taking swift action to prevent accidents. Our brand voice reflects our commitment to excellence in lifeguarding, as we strive to create a safe and enjoyable environment for everyone at the pool

Brand Tone

As a pool lifeguard, our brand tone is one of safety, responsibility, and vigilance. We take our role as guardians of the pool seriously, and we are committed to ensuring that every swimmer is safe and secure while enjoying the water. Our tone is authoritative, but also friendly and approachable, as we strive to create a welcoming environment for all.

We are always on the lookout for potential hazards and are quick to respond to any situation that may arise. Our brand tone is one of calm and confidence, as we know that our training and experience have prepared us for any challenge. We are proud to be pool lifeguards, and we take pride in our work every day. Our brand tone reflects our commitment to safety, our dedication to our profession, and our passion for helping others enjoy the water safely

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Pool Lifeguard work.

Brand Positioning for Pool Lifeguard

Positioning Statement

Our brand, Pool Lifeguard, is the leading provider of professional lifeguard services for pools and aquatic facilities. With a commitment to safety, expertise, and exceptional customer service, we ensure a secure and enjoyable environment for swimmers of all ages. Our highly trained and certified lifeguards are equipped with the latest rescue techniques and equipment, allowing us to respond swiftly and effectively to any emergency situation. Whether it’s a public pool, private club, or water park, Pool Lifeguard is dedicated to upholding the highest standards of safety and professionalism, making us the trusted choice for aquatic facility management

Key Attributes

1. Safety-focused: As a pool lifeguard, the primary attribute is ensuring the safety of all individuals in and around the pool area.
2. Vigilant: Pool lifeguards are constantly alert and attentive, scanning the pool area to identify any potential risks or emergencies.
3. Strong communication skills: Effective communication is crucial in this role, as lifeguards must be able to clearly convey instructions and warnings to pool users.
4. Quick decision-making: Lifeguards must possess the ability to make split-second decisions in emergency situations, ensuring the well-being of all individuals involved.
5. Physical fitness: Being physically fit is essential for a pool lifeguard, as they may need to perform rescues or provide first aid in physically demanding situations.
6. Professionalism: Pool lifeguards must maintain a professional demeanor at all times, representing the facility they work for and providing a positive experience for pool users.
7. Team player: Lifeguards often work

Target Audience

1. Families and individuals seeking a safe and enjoyable swimming experience.
2. Recreational swimmers of all ages and skill levels.
3. Parents looking for a trusted professional to ensure their children’s safety in the water.
4. Fitness enthusiasts who utilize swimming as part of their exercise routine.
5. Aquatic facility managers and owners in need of qualified lifeguards to maintain a secure environment.
6. Community organizations and event planners requiring lifeguard services for pool parties and special events.
7. Swim coaches and instructors who rely on lifeguards to maintain order and safety during lessons.
8. Schools and educational institutions seeking lifeguards for their swimming programs and aquatic facilities.
9. Competitive swimmers and athletes in need of lifeguards during training sessions and competitions.
10. Local authorities and government agencies responsible for public pool safety regulations and enforcement

Unique Selling Proposition (USP)

As a Pool Lifeguard, our unique selling proposition is our unwavering commitment to ensuring the safety and well-being of every individual who enters our pool facility. With our extensive training and expertise in water rescue techniques, we provide a secure and enjoyable environment for swimmers of all ages. Our vigilant presence and quick response time set us apart, instilling confidence in our patrons and their families. Trust us to be the guardians of your pool experience, delivering peace of mind and a sense of security that is unmatched in the industry

Competitive Differentiator

As a pool lifeguard, our competitive differentiator lies in our unwavering commitment to safety and exceptional customer service. With our extensive training and certifications, we ensure that every pool-goer feels secure and protected while enjoying their time in the water. Our vigilant surveillance and quick response to emergencies set us apart from the competition, as we prioritize the well-being of all patrons. Additionally, our friendly and approachable demeanor fosters a welcoming environment, making us the preferred choice for pool safety and enjoyment

Brand Promise

At Pool Lifeguard, our brand promise is to ensure the safety and well-being of every individual who enters our pool facilities. We are committed to providing a secure environment where our highly trained lifeguards are vigilant, proactive, and responsive to any potential risks or emergencies. With our unwavering dedication to professionalism and expertise, we promise to maintain the highest standards of safety, allowing our customers to enjoy their time in the water with peace of mind


Tagline: Ensuring Safety and Fun in the Water

At Pool Lifeguard, our mission is to provide a safe and enjoyable environment for all swimmers. With our highly trained and vigilant lifeguards, we prioritize the safety and well-being of every individual in and around the pool. Our commitment to excellence and professionalism sets us apart, as we constantly strive to maintain the highest standards of lifeguarding. Whether it’s a public pool, water park, or private facility, our team is dedicated to preventing accidents and responding swiftly in emergency situations. Trust Pool Lifeguard to keep you safe while you make a splash!

Need help building your Pool Lifeguard brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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