Pomologist Company Brand Guidelines

In this article, we’ll look at an example Pomologist brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Pomologist Company Branding Guide

Are you looking for a sample Pomologist company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Pomologist work.

Brand Voice and Tone for Pomologist

At Pomologist, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Pomologist. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At Pomologist, we are passionate about all things apples. Our mission is to bring the joy and goodness of apples to people’s lives through our expertise in pomology. With a deep understanding of apple varieties, cultivation techniques, and the art of apple tasting, we are dedicated to providing the highest quality apples and apple-related products to our customers.

Our brand voice is friendly, knowledgeable, and approachable. We strive to be the go-to resource for all apple enthusiasts, whether they are seasoned pomologists or simply apple lovers. We believe in sharing our expertise in a way that is easy to understand and engaging, making the world of pomology accessible to everyone. With a touch of enthusiasm and a dash of apple-inspired creativity, we aim to inspire and delight our customers with the wonders of the apple world. So come join us on this apple-filled journey, and let’s celebrate the beauty and deliciousness of nature’s most versatile fruit together!

Brand Tone

At Pomologist, we are passionate about all things apples. Our mission is to bring the joy and goodness of this versatile fruit to people’s lives. With our expertise in pomology, we strive to provide the highest quality apples and apple-based products that are not only delicious but also nutritious. We believe in the power of nature and the incredible benefits that apples offer, and we are committed to preserving the rich heritage of apple cultivation while embracing innovation in our practices.

Our brand tone is warm, inviting, and knowledgeable. We want to create a sense of excitement and curiosity about apples, inspiring our customers to explore the diverse world of apple varieties and flavors. We aim to be approachable and friendly, offering helpful information and tips to enhance the apple experience. Whether you’re a seasoned apple enthusiast or just starting your apple journey, Pomologist is here to guide you, share our expertise, and celebrate the wonders of this remarkable fruit

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Pomologist work.

Brand Positioning for Pomologist

Positioning Statement

Pomologist is a leading provider of expert knowledge and services in the field of fruit cultivation and research. With a deep-rooted passion for pomology, our team of experienced professionals is dedicated to advancing the science and practice of fruit production. By combining cutting-edge research, innovative techniques, and a commitment to sustainability, Pomologist empowers growers, farmers, and orchard owners to maximize their yields, enhance fruit quality, and optimize profitability.

Our brand is built on a foundation of trust, expertise, and a relentless pursuit of excellence. We strive to be the go-to resource for all things related to pomology, offering comprehensive solutions tailored to the unique needs of our clients. Whether it’s providing guidance on varietal selection, implementing effective pest and disease management strategies, or conducting in-depth soil analysis, Pomologist is committed to delivering unparalleled value and results. With our unwavering dedication to the success of our clients, we aim to be the industry leader in pomology, setting the standard for

Key Attributes

1. Expertise: As a pomologist, you possess extensive knowledge and expertise in the study and cultivation of fruit trees, specializing in apples and pears.
2. Passionate: Your deep passion for pomology drives your commitment to excellence in every aspect of your work, from researching and developing new varieties to providing expert advice to growers.
3. Innovative: You constantly strive to push the boundaries of pomology by embracing new technologies, techniques, and research to enhance fruit quality, yield, and sustainability.
4. Trustworthy: Your reputation as a reliable and trustworthy pomologist is built on your integrity, honesty, and dedication to delivering accurate and unbiased information to growers and industry stakeholders.
5. Collaborative: You actively foster collaboration and partnerships with fellow pomologists, growers, and industry organizations to share knowledge, exchange ideas, and collectively advance the field of pomology.
6. Results-oriented: Your focus on achieving tangible results, such as developing disease-resistant fruit varieties or improving orchard management practices,

Target Audience

The target audience for a pomologist includes:
1. Fruit growers and farmers who are looking to enhance their knowledge and expertise in the cultivation and management of fruit trees.
2. Agricultural researchers and scientists who are interested in studying and developing new varieties of fruits.
3. Horticulture students and enthusiasts who are passionate about learning the art and science of growing and caring for fruit-bearing plants.
4. Orchard owners and managers who want to optimize their fruit production and improve the quality of their harvest.
5. Home gardeners and hobbyists who enjoy growing their own fruits and want guidance on best practices and techniques.
6. Fruit industry professionals, such as fruit processors, distributors, and marketers, who seek insights into the characteristics and qualities of different fruit varieties.
7. Government agencies and organizations involved in agricultural development and sustainability, who require expert advice on fruit production and conservation.
8. Culinary professionals, including chefs and bakers, who rely on high-quality and diverse fruit options for their recipes and menus.

Unique Selling Proposition (USP)

At [Occupation/Business Name], our unique selling proposition lies in our expertise as pomologists. With a deep understanding of fruit cultivation, we are dedicated to providing the highest quality fruits and innovative solutions to enhance orchard productivity. Our commitment to research and sustainable practices sets us apart, ensuring that our customers receive exceptional products while preserving the environment. Trust [Occupation/Business Name] to deliver unparalleled knowledge and support, making us the preferred choice for all your pomology needs

Competitive Differentiator

As a pomologist, our competitive differentiator lies in our deep expertise and passion for the study of fruit cultivation. With a strong focus on research and innovation, we continuously strive to develop new and improved varieties of fruits that are not only visually appealing but also deliver exceptional taste and nutritional value. Our commitment to sustainable farming practices sets us apart, ensuring that our fruits are grown in harmony with nature, while preserving the environment for future generations. By combining our extensive knowledge with cutting-edge technology, we consistently deliver superior quality fruits that delight consumers and exceed their expectations

Brand Promise

At Pomologist, our brand promise is to deliver the finest quality fruits and expertise to our customers. We are committed to cultivating and sourcing only the freshest and most flavorful varieties of apples, pears, and other pomaceous fruits. With our deep knowledge and passion for pomology, we strive to provide exceptional products that exceed expectations. Our dedication to sustainable farming practices ensures that every bite is not only delicious but also environmentally responsible. Trust Pomologist to bring you the best of nature’s bounty, handpicked and delivered with care


Tagline: “Unleashing the Flavorful World of Pomology”

In the world of pomology, we are passionate about the art and science of fruit cultivation. As pomologists, we dedicate ourselves to unlocking the full potential of every fruit, harnessing their natural flavors, and creating a symphony of taste. With our expertise and commitment to innovation, we strive to bring you the most delicious and nutritious fruits, ensuring that every bite is a burst of pure delight. Join us on this flavorful journey as we explore the endless possibilities of pomology and redefine the way you experience fruits

Need help building your Pomologist brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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