Play Therapist Company Brand Guidelines

In this article, we’ll look at an example Play Therapist brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Play Therapist Company Branding Guide

Are you looking for a sample Play Therapist company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF

Typography

Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.

Sizing

The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.

Typography

Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Play Therapist work.

Brand Voice and Tone for Play Therapist

At Play Therapist, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Play Therapist. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

As a Play Therapist, our brand voice is warm, compassionate, and nurturing. We understand the importance of creating a safe and supportive environment for children to express themselves through play. Our tone is gentle and empathetic, ensuring that every child feels heard and understood. We believe in the power of play to heal and empower, and we are dedicated to helping children overcome challenges and develop their full potential. Through our brand voice, we aim to convey our expertise, professionalism, and commitment to making a positive difference in the lives of children and their families.

In our communication, we use simple and accessible language, avoiding jargon and complex terminology. We strive to be informative and educational, providing valuable insights and resources to parents and caregivers. Our brand voice is also collaborative, as we believe in working closely with families, schools, and other professionals to create a holistic approach to therapy. We are passionate about advocating for the importance of play in a child’s development and well-being, and our brand voice reflects this

Brand Tone

As a Play Therapist, our brand tone is warm, empathetic, and nurturing. We understand that children communicate and process their emotions through play, and we create a safe and supportive environment for them to do so. Our tone is gentle and reassuring, ensuring that children feel comfortable and understood during their therapeutic journey. We speak with kindness and patience, recognizing the unique needs and experiences of each child we work with. Our brand tone is also professional and knowledgeable, as we are experts in child development and play therapy techniques. We provide clear and concise information to parents and caregivers, helping them understand the benefits of play therapy and how it can positively impact their child’s emotional well-being. Overall, our brand tone reflects our commitment to helping children heal, grow, and thrive through the power of play

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Play Therapist work.

Brand Positioning for Play Therapist

Positioning Statement

As a Play Therapist, our brand is dedicated to providing a safe and nurturing environment for children to express themselves through play. We believe that play is a powerful tool for healing and growth, and we strive to empower children to overcome emotional and behavioral challenges. Our approach is grounded in the latest research and best practices in the field of play therapy, and we work closely with parents and caregivers to ensure that each child receives the individualized support they need to thrive.

At our core, we are committed to helping children build resilience, develop healthy coping skills, and achieve their full potential. We believe that every child deserves the opportunity to experience joy, connection, and a sense of belonging, and we are honored to be a part of their journey towards healing and growth. With our expertise, compassion, and dedication, we are proud to be the leading provider of play therapy services in our community, and we look forward to continuing to make a positive impact in the lives of children and families

Key Attributes

1. Empathetic: Play therapists possess a deep understanding and ability to connect with children on an emotional level, creating a safe and nurturing environment for them to express themselves freely.

2. Creative: With a keen sense of imagination, play therapists utilize various play techniques and materials to engage children in therapeutic activities, fostering their cognitive, emotional, and social development.

3. Patient: Recognizing that healing takes time, play therapists exhibit exceptional patience, allowing children to progress at their own pace while providing consistent support and guidance throughout the therapeutic process.

4. Non-judgmental: Play therapists maintain a non-judgmental attitude, accepting children for who they are and creating a space where they feel comfortable exploring their thoughts, feelings, and experiences without fear of criticism.

5. Flexible: Understanding that each child is unique, play therapists adapt their approach and techniques to meet the individual needs of each client, ensuring that therapy is tailored to their specific circumstances and challenges.

6. Trustworthy: Building a

Target Audience

1. Children and Adolescents: Play therapists primarily cater to children and adolescents between the ages of 3 and 18, providing them with a safe and supportive environment to express their emotions and work through various challenges.

2. Parents and Caregivers: Our brand aims to engage and educate parents and caregivers about the benefits of play therapy, helping them understand how it can positively impact their child’s emotional well-being and overall development.

3. Schools and Educational Institutions: We target schools and educational institutions, offering our services as a valuable resource to support students’ mental health and enhance their academic performance through play-based interventions.

4. Mental Health Professionals: Our brand seeks to collaborate with mental health professionals, including psychologists, counselors, and social workers, who may refer clients to play therapists or seek consultation to incorporate play therapy techniques into their own practice.

5. Healthcare Providers: We aim to establish partnerships with healthcare providers, such as pediatricians and family doctors, to ensure that play therapy is recognized as a valuable

Unique Selling Proposition (USP)

As a Play Therapist, our unique selling proposition is our ability to create a safe and nurturing environment where children can express themselves freely through play. We understand the power of play in promoting emotional healing and growth, and we leverage our specialized training and expertise to guide children towards positive change. With our compassionate approach and evidence-based techniques, we empower children to overcome challenges, build resilience, and develop essential life skills. Trust us to be your partner in supporting your child’s emotional well-being and fostering their overall development

Competitive Differentiator

As a Play Therapist, our competitive differentiator lies in our unique approach to therapy that combines the power of play with evidence-based techniques. Unlike traditional talk therapy, we understand that children communicate and process emotions through play. By creating a safe and nurturing environment, we empower children to express themselves, build resilience, and develop essential life skills. Our specialized training and expertise in play therapy set us apart, ensuring that every child receives personalized care tailored to their specific needs. With our innovative approach, we are dedicated to helping children heal, grow, and thrive

Brand Promise

At [Occupation/Business], our brand promise is to provide compassionate and effective play therapy services that empower children to heal, grow, and thrive. We are dedicated to creating a safe and nurturing environment where children can freely express themselves through play, enabling them to develop essential life skills, build resilience, and overcome emotional challenges. With our expertise and commitment to evidence-based practices, we promise to support children and their families on their journey towards emotional well-being and positive transformation

Tagline

Tagline: Unleashing the power of play for healing and growth.

In the world of therapy, Play Therapists are the champions of using play as a powerful tool for healing and growth. With a deep understanding of child development and psychology, they create a safe and nurturing environment where children can express themselves, explore their emotions, and develop essential life skills through play. Through their expertise and compassion, Play Therapists empower children to overcome challenges, build resilience, and discover their inner strength. With every session, they unlock the transformative power of play, helping children thrive and reach their full potential

Need help building your Play Therapist brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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