Plastics Scientist Company Brand Guidelines

In this article, we’ll look at an example Plastics Scientist brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Plastics Scientist Company Branding Guide

Are you looking for a sample Plastics Scientist company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Plastics Scientist work.

Brand Voice and Tone for Plastics Scientist

At Plastics Scientist, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Plastics Scientist. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice as a Plastics Scientist is one of expertise and innovation. We are passionate about pushing the boundaries of what is possible in the field of plastics and are committed to finding sustainable solutions. With a deep understanding of the science behind plastics, we strive to create materials that are not only high-performing but also environmentally friendly. Our tone is authoritative yet approachable, as we aim to educate and inspire others about the potential of plastics in various industries. We communicate with clarity and precision, using technical terms when necessary but always ensuring that our message is easily understood by both experts and non-experts alike.

In addition to our technical expertise, we also emphasize the importance of collaboration and teamwork. We believe that the best solutions are often the result of interdisciplinary efforts, and we actively seek partnerships with other scientists, engineers, and industry professionals. Our brand voice reflects this collaborative spirit, as we are open to sharing knowledge, exchanging ideas, and learning from others. We are dedicated to staying at the forefront of

Brand Tone

Our brand tone as a Plastics Scientist is one of expertise and innovation. We are passionate about pushing the boundaries of what is possible in the world of plastics, constantly seeking new solutions and advancements. Our language is precise and technical, reflecting our deep understanding of the science behind plastics and our commitment to delivering accurate and reliable results.

At the same time, we strive to communicate in a clear and accessible manner, making complex concepts understandable to a wide audience. We are approachable and friendly, always ready to engage in meaningful conversations and share our knowledge with others. Our brand tone is forward-thinking and forward-looking, reflecting our commitment to staying at the forefront of the industry and driving positive change. We are dedicated to creating a sustainable future through the responsible use of plastics, and our brand tone reflects this commitment to environmental consciousness and social responsibility

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Plastics Scientist work.

Brand Positioning for Plastics Scientist

Positioning Statement

As a leading plastics scientist, our brand is dedicated to pushing the boundaries of innovation and sustainability in the plastics industry. We are committed to developing cutting-edge solutions that address the environmental challenges associated with plastic materials, while also delivering superior performance and functionality. With our deep expertise and state-of-the-art research facilities, we strive to revolutionize the way plastics are designed, manufactured, and utilized, ultimately creating a more sustainable and responsible future for the industry

Key Attributes

1. Expertise: Our plastics scientists possess extensive knowledge and expertise in the field of plastics, enabling them to develop innovative solutions and tackle complex challenges.
2. Research-driven: Our plastics scientists are committed to conducting thorough research and staying up-to-date with the latest advancements in materials science, ensuring that our solutions are at the forefront of the industry.
3. Problem solvers: Our plastics scientists excel at identifying and solving problems related to plastics, utilizing their analytical skills and creativity to develop effective and sustainable solutions.
4. Collaborative: Our plastics scientists thrive in collaborative environments, working closely with cross-functional teams to develop comprehensive solutions that meet the specific needs of our clients and partners.
5. Detail-oriented: Our plastics scientists pay meticulous attention to detail, ensuring that every aspect of their work is precise and accurate, resulting in high-quality and reliable outcomes.
6. Ethical and responsible: Our plastics scientists prioritize ethical practices and responsible use of plastics, striving to minimize environmental impact and promote sustainability in their research and

Target Audience

1. Plastics Scientists are highly skilled professionals who specialize in the research, development, and application of plastics materials and technologies.
2. Our target audience includes both experienced professionals and emerging talent in the field of plastics science, who are passionate about pushing the boundaries of innovation and sustainability.
3. Plastics Scientists are typically employed in industries such as manufacturing, automotive, aerospace, healthcare, and consumer goods, where their expertise is crucial for product development and improvement.
4. Our brand aims to connect with Plastics Scientists who are driven by a desire to create more sustainable and environmentally friendly plastics solutions, as well as those who are focused on enhancing the performance and functionality of plastic materials.
5. Our target audience values scientific rigor, technical expertise, and a deep understanding of the complex properties and behaviors of plastics, as well as the ability to translate this knowledge into practical applications.
6. Plastics Scientists are often involved in collaborative projects, working closely with engineers, designers, and other professionals, so our brand seeks

Unique Selling Proposition (USP)

As a Plastics Scientist, our unique selling proposition lies in our deep expertise and innovative approach to developing sustainable and high-performance plastic solutions. We combine cutting-edge research and advanced technologies to create materials that meet the highest industry standards while minimizing environmental impact. Our commitment to continuous improvement and collaboration with clients ensures that we deliver tailored solutions that address their specific needs, setting us apart as the go-to partner for sustainable and forward-thinking plastic innovation

Competitive Differentiator

As a plastics scientist, our competitive differentiator lies in our deep expertise and innovative approach to solving complex challenges in the field of plastics. With a strong focus on research and development, we continuously push the boundaries of what is possible, delivering cutting-edge solutions that drive industry advancements. Our commitment to sustainability sets us apart, as we prioritize the development of eco-friendly materials and processes that minimize environmental impact. By combining technical excellence with a forward-thinking mindset, we consistently deliver superior results, positioning us as the go-to partner for businesses seeking a competitive edge in the plastics industry

Brand Promise

At Plastics Scientist, our brand promise is to deliver innovative solutions that revolutionize the plastics industry. We are committed to pushing the boundaries of scientific research and development to create sustainable and high-performance plastic materials. With our expertise and cutting-edge technology, we strive to provide our clients with exceptional products that meet their specific needs and exceed their expectations. Our dedication to quality, reliability, and environmental responsibility sets us apart as a trusted partner in the pursuit of a more sustainable future


Tagline: “Unleashing the Power of Plastics through Scientific Innovation”

In a world driven by technological advancements, Plastics Scientists play a pivotal role in revolutionizing the way we live, work, and interact with our environment. With their expertise in the field of polymer science, these professionals harness the power of plastics to create sustainable solutions that shape the future. Through relentless research, experimentation, and innovation, Plastics Scientists unlock the potential of this versatile material, paving the way for groundbreaking discoveries and transformative applications. From developing eco-friendly alternatives to single-use plastics to engineering advanced materials for industries ranging from healthcare to aerospace, Plastics Scientists are at the forefront of driving progress and shaping a more sustainable and efficient world. With their unwavering commitment to scientific excellence, they are the catalysts of change, propelling us towards a future where plastics are not just a problem, but a solution

Need help building your Plastics Scientist brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

Category: Tag: