Plastics Consultant Company Brand Guidelines

In this article, we’ll look at an example Plastics Consultant brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Plastics Consultant Company Branding Guide

Are you looking for a sample Plastics Consultant company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Plastics Consultant work.

Brand Voice and Tone for Plastics Consultant

At Plastics Consultant, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Plastics Consultant. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At Plastics Consultant, we are your trusted experts in all things plastics. With years of experience and a deep understanding of the industry, we provide comprehensive consulting services to help businesses navigate the complex world of plastics. Our brand voice is professional, knowledgeable, and approachable, reflecting our commitment to delivering top-notch solutions tailored to our clients’ unique needs.

We strive to communicate with clarity and precision, using technical expertise to demystify the intricacies of plastics. Our tone is confident yet friendly, ensuring that our clients feel comfortable asking questions and seeking guidance. We are passionate about sharing our knowledge and empowering businesses to make informed decisions that drive success in the ever-evolving plastics industry. With Plastics Consultant, you can trust that you are in capable hands, as we work together to unlock the full potential of plastics for your business

Brand Tone

At Plastics Consultant, we pride ourselves on being the go-to experts in the world of plastics. Our tone is professional, knowledgeable, and approachable. We understand that the world of plastics can be complex and ever-changing, but we are here to simplify it for our clients. With our extensive experience and expertise, we provide tailored solutions and guidance to help businesses navigate the challenges and opportunities in the plastics industry. Whether it’s material selection, process optimization, or sustainability initiatives, we are committed to delivering the highest level of service and expertise to our clients. Trust Plastics Consultant to be your partner in achieving success in the world of plastics

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Plastics Consultant work.

Brand Positioning for Plastics Consultant

Positioning Statement

As a leading Plastics Consultant, our mission is to provide expert guidance and innovative solutions to businesses in the plastics industry. With our extensive knowledge and experience, we help our clients optimize their manufacturing processes, improve product quality, and enhance overall efficiency. We are committed to staying at the forefront of industry trends and advancements, enabling us to deliver cutting-edge strategies that drive growth and profitability for our clients. Our personalized approach and collaborative mindset ensure that we understand our clients’ unique challenges and goals, allowing us to tailor our services to meet their specific needs. By partnering with us, businesses can gain a competitive edge in the ever-evolving plastics industry and achieve long-term success

Key Attributes

1. Expertise: Our plastics consultants possess extensive knowledge and experience in the field, allowing them to provide valuable insights and solutions to clients’ challenges.
2. Innovation: We pride ourselves on staying at the forefront of the latest advancements in plastics technology, enabling us to offer innovative and cutting-edge solutions to our clients.
3. Problem-solving: Our consultants excel at identifying and addressing complex problems within the plastics industry, utilizing their analytical skills and industry expertise to deliver effective solutions.
4. Customization: We understand that each client has unique needs and requirements. Our consultants are adept at tailoring their services to meet the specific goals and objectives of our clients, ensuring maximum satisfaction.
5. Collaboration: We believe in fostering strong partnerships with our clients, working closely with them to understand their business objectives and challenges. Our consultants collaborate effectively, ensuring a seamless and productive working relationship.
6. Results-driven: Our consultants are committed to delivering tangible results for our clients. They focus on achieving measurable outcomes and driving positive change

Target Audience

Target Audience:
1. Manufacturers in the plastics industry seeking to improve their production processes and product quality.
2. Start-up companies in the plastics industry looking for guidance on product development and market entry strategies.
3. Government agencies and non-profit organizations seeking expert advice on sustainable and environmentally-friendly plastics solutions.
4. Investors and venture capitalists interested in funding innovative plastics technologies and products.
5. Educational institutions and research organizations seeking to collaborate with a knowledgeable and experienced plastics consultant

Unique Selling Proposition (USP)

As a Plastics Consultant, our unique selling proposition lies in our deep expertise and comprehensive understanding of the plastics industry. With a proven track record of delivering innovative solutions, we provide tailored guidance and strategic insights to help businesses optimize their plastic manufacturing processes, reduce costs, and enhance product quality. Our commitment to staying ahead of industry trends and advancements ensures that our clients benefit from the latest technologies and sustainable practices. Trust us to be your trusted partner in navigating the complex world of plastics, driving growth, and achieving long-term success

Competitive Differentiator

As a plastics consultant, our competitive differentiator lies in our deep industry expertise and innovative approach. With years of experience and a comprehensive understanding of the plastics industry, we offer unique insights and solutions that set us apart from our competitors. Our ability to stay ahead of the curve and adapt to changing market trends allows us to provide our clients with cutting-edge strategies and recommendations. Furthermore, our commitment to delivering exceptional customer service ensures that our clients receive personalized attention and support throughout their projects. By combining our technical knowledge, creative thinking, and dedication to client satisfaction, we consistently deliver superior results that drive our clients’ success

Brand Promise

At Plastics Consultant, our brand promise is to provide unparalleled expertise and guidance in the world of plastics. We are committed to delivering innovative solutions and strategic insights that empower our clients to optimize their plastic manufacturing processes. With our deep industry knowledge and extensive network, we promise to be a trusted partner, offering personalized recommendations and tailored strategies to help our clients achieve their business goals. Our dedication to excellence, integrity, and continuous learning ensures that we stay at the forefront of the ever-evolving plastics industry, enabling us to deliver exceptional value and results to our clients


Tagline: “Unleashing the Power of Plastics Innovation”

At Plastics Consultant, we are dedicated to unlocking the full potential of plastics through our expertise and innovative solutions. With a deep understanding of the industry and a passion for pushing boundaries, we empower businesses to harness the power of plastics to drive growth and create sustainable solutions. Our team of experienced consultants combines technical knowledge with strategic thinking to provide tailored guidance and support, helping clients navigate the complex world of plastics and stay ahead of the competition. From product development to process optimization, we are committed to delivering exceptional results that transform ideas into reality. Join us on the journey of plastics innovation and discover the endless possibilities that lie within this versatile material

Need help building your Plastics Consultant brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.