Pig Farmer Company Brand Guidelines

In this article, we’ll look at an example Pig Farmer brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Pig Farmer Company Branding Guide

Are you looking for a sample Pig Farmer company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Pig Farmer work.

Brand Voice and Tone for Pig Farmer

At Pig Farmer, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Pig Farmer. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At our pig farm, we are passionate about raising healthy and happy pigs. We believe in sustainable farming practices that prioritize the well-being of our animals and the environment. Our brand voice is warm, friendly, and knowledgeable, reflecting our deep understanding and expertise in pig farming.

We are dedicated to providing the highest quality pork products to our customers. Our commitment to excellence is evident in every aspect of our operation, from the care we give to our pigs to the meticulous attention we pay to the production process. We strive to be transparent and honest, sharing our farming practices and values with our customers. With our brand, you can trust that you are getting pork that is not only delicious but also ethically and responsibly sourced

Brand Tone

At Pig Farmer, we are passionate about raising happy and healthy pigs. Our brand tone is warm, friendly, and down-to-earth, reflecting our deep connection to the land and our commitment to sustainable farming practices. We believe in the importance of transparency and honesty, and we strive to build strong relationships with our customers based on trust and mutual respect.

In our communications, we use a conversational tone that is approachable and relatable. We want our customers to feel like they are part of our farming family, and we aim to educate and engage them in the process of pig farming. Whether we are sharing tips on pig care, discussing the benefits of pasture-raised pigs, or showcasing delicious recipes using our pork, our brand tone is always informative, enthusiastic, and genuine. We are proud to be pig farmers, and we want our brand to reflect our love for what we do and our dedication to providing the highest quality pork products

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Pig Farmer work.

Brand Positioning for Pig Farmer

Positioning Statement

At [Occupation/Business Name], we are passionate about raising healthy and happy pigs. As dedicated pig farmers, we prioritize the well-being of our animals and strive to provide them with the best possible care. Our commitment to sustainable farming practices ensures that our pigs are raised in a natural and ethical environment, resulting in high-quality pork products that are both delicious and responsibly sourced. With our expertise and attention to detail, we aim to be the go-to choice for customers who value transparency, animal welfare, and exceptional taste. Join us in supporting a sustainable food system and enjoy the difference that our conscientious pig farming makes

Key Attributes

1. Sustainable: As a pig farmer, our occupation/business is committed to practicing sustainable farming methods that minimize environmental impact and promote long-term viability.

2. Ethical: We prioritize the ethical treatment of our pigs, ensuring they are raised in a humane and stress-free environment, with access to clean water, proper nutrition, and ample space to roam.

3. Quality-focused: Our occupation/business is dedicated to producing high-quality pork products that meet the highest standards of taste, texture, and nutritional value. We strive for excellence in every aspect of our operations, from breeding and rearing to processing and packaging.

4. Community-oriented: We believe in fostering strong relationships with our local community, supporting local businesses, and actively engaging in initiatives that contribute to the overall well-being of the community. We are proud to be a part of the local economy and actively participate in community events and programs.

5. Transparent: We value transparency in our operations, providing clear and accurate information about our farming practices, animal welfare

Target Audience

1. Small-scale pig farmers who are passionate about sustainable and ethical farming practices.
2. Commercial pig farmers looking to optimize their production efficiency and profitability.
3. Consumers who prioritize locally sourced, high-quality pork products and are willing to pay a premium for them.
4. Restaurants and foodservice providers seeking reliable suppliers of fresh, traceable, and responsibly raised pork.
5. Agricultural students and aspiring pig farmers looking for educational resources and mentorship opportunities.
6. Government agencies and organizations focused on promoting and supporting the pig farming industry.
7. Animal welfare advocates and organizations interested in collaborating with pig farmers committed to humane treatment and welfare standards.
8. Suppliers of pig farming equipment, feed, and veterinary services targeting pig farmers as their primary customer base.
9. Environmentalists and sustainability enthusiasts who value pig farming practices that minimize negative impacts on the environment.
10. Investors and financial institutions interested in supporting and financing pig farming ventures with a strong focus on profitability and sustainability

Unique Selling Proposition (USP)

At [Occupation/Business], our Unique Selling Proposition (USP) lies in our commitment to sustainable and ethical pig farming practices. We prioritize the well-being of our pigs, ensuring they are raised in spacious and clean environments, free from antibiotics and hormones. By adhering to these high standards, we deliver premium quality pork products that are not only delicious but also safe for consumption. Our dedication to sustainability extends beyond our farming practices, as we actively work towards reducing our carbon footprint and minimizing waste. With [Occupation/Business], you can trust that every bite of our pork comes from a farm that values animal welfare, environmental responsibility, and exceptional taste

Competitive Differentiator

As a pig farmer, our competitive differentiator lies in our commitment to sustainable and ethical farming practices. We prioritize the well-being of our pigs by providing them with spacious and clean living environments, ensuring their health and happiness. Our dedication to sustainable farming extends to our feed sources, as we prioritize locally sourced and organic ingredients. By focusing on these principles, we not only produce high-quality pork products but also contribute to a healthier and more environmentally friendly food system

Brand Promise

At [Occupation/Business Name], our brand promise is to provide the highest quality pork products while prioritizing the welfare of our pigs. We are committed to sustainable farming practices, ensuring that our pigs are raised in a clean and comfortable environment. With a focus on nutrition and health, we guarantee that our pork is free from antibiotics and hormones. Our dedication to transparency means that we maintain full traceability throughout the entire production process, from farm to table. By choosing [Occupation/Business Name], you can trust that you are supporting ethical and responsible pig farming, while enjoying delicious and wholesome pork


Tagline: “Nurturing the Future, One Oink at a Time”

In the world of pig farming, our occupation is more than just a business – it’s a commitment to the well-being of our animals and the sustainability of our planet. As pig farmers, we take pride in our role as caretakers, ensuring that each pig is raised with love, compassion, and the highest standards of animal welfare. From providing nutritious feed to creating comfortable living environments, we are dedicated to nurturing the future of our industry, one oink at a time. With a deep respect for nature and a passion for innovation, we strive to lead the way in sustainable farming practices, minimizing our environmental impact and maximizing the health and happiness of our pigs. Join us in our mission to create a brighter future for both our animals and our planet

Need help building your Pig Farmer brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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