Picture Framer Company Brand Guidelines

In this article, we’ll look at an example Picture Framer brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Picture Framer Company Branding Guide

Are you looking for a sample Picture Framer company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF

Typography

Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.

Sizing

The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.

Typography

Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Picture Framer work.

Brand Voice and Tone for Picture Framer

At Picture Framer, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Picture Framer. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At Picture Framer, we believe that every piece of art deserves to be showcased in its best light. With our meticulous attention to detail and passion for craftsmanship, we take pride in creating custom frames that not only protect and preserve your artwork but also enhance its beauty. Our team of skilled artisans combines traditional techniques with innovative design to bring your vision to life, ensuring that each frame is a work of art in itself.

We understand that every piece of art is unique, and so are our clients. That’s why we offer a personalized experience, working closely with you to understand your style, preferences, and the story behind your artwork. Whether you’re a professional artist, a collector, or simply someone who wants to display a cherished memory, we are dedicated to providing exceptional service and creating frames that exceed your expectations. With Picture Framer, your artwork will be transformed into a masterpiece that will be cherished for generations to come

Brand Tone

At Picture Framer, we believe that every piece of art deserves to be showcased in its best light. With our meticulous attention to detail and passion for preserving memories, we take pride in our craft of framing. Our team of skilled artisans combines traditional techniques with innovative design to create custom frames that not only enhance the artwork but also reflect the unique personality and style of our clients. From classic to contemporary, we offer a wide range of materials, finishes, and matting options to ensure that each frame is a true masterpiece. With Picture Framer, your cherished artwork will be transformed into a timeless treasure that can be enjoyed for generations to come

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Picture Framer work.

Brand Positioning for Picture Framer

Positioning Statement

At Picture Framer, we believe that every piece of art deserves to be showcased in its best light. As experts in the field, we are dedicated to providing high-quality framing solutions that not only protect and preserve artwork but also enhance its beauty and impact. With our meticulous attention to detail, extensive selection of frames, and personalized approach, we strive to create custom framing solutions that reflect the unique style and vision of each customer. Whether it’s a cherished family photograph, a valuable piece of fine art, or a sentimental memento, Picture Framer is committed to delivering exceptional craftsmanship and customer satisfaction, ensuring that every framed piece becomes a timeless masterpiece

Key Attributes

1. Expertise: Our picture framers possess extensive knowledge and skill in the art of framing, ensuring that each piece is handled with precision and care.
2. Creativity: We pride ourselves on our ability to think outside the box and offer unique framing solutions that enhance the beauty and impact of every artwork.
3. Attention to Detail: Our picture framers have a meticulous eye for detail, ensuring that every frame is flawlessly crafted and finished to perfection.
4. Quality Craftsmanship: We are committed to delivering the highest quality frames, using only the finest materials and employing traditional techniques that stand the test of time.
5. Customer-Centric Approach: We prioritize our customers’ needs and preferences, offering personalized consultations and guidance to help them find the perfect frame that complements their artwork and style.
6. Timeliness: We understand the importance of meeting deadlines, and our efficient framing process ensures that our customers receive their framed pieces in a timely manner.
7. Professionalism: Our picture fram

Target Audience

The target audience for a picture framer includes:
1. Art enthusiasts and collectors who value preserving and displaying their artwork in a professional and aesthetically pleasing manner.
2. Interior designers and decorators seeking customized framing solutions to enhance the overall look and feel of their clients’ spaces.
3. Photographers and artists who require high-quality framing services to showcase their work and attract potential buyers.
4. Gift shoppers looking for unique and personalized presents for special occasions such as birthdays, anniversaries, or housewarmings.
5. Galleries and museums in need of expert framing services to protect and exhibit their valuable art collections.
6. Corporate clients and businesses seeking professional framing solutions for their offices, lobbies, or conference rooms to create a sophisticated and inspiring environment.
7. Event planners and wedding coordinators who require framing services for displaying photographs, certificates, or signage at special events.
8. Memorabilia collectors and sports enthusiasts looking to preserve and showcase their cherished items such as jerseys, autographs, or

Unique Selling Proposition (USP)

At [Occupation/Business Name], our Unique Selling Proposition is our unparalleled expertise in picture framing. With years of experience and a deep understanding of art and design, we offer a level of craftsmanship and attention to detail that is unmatched in the industry. Our team of skilled framers combines traditional techniques with innovative approaches to create custom frames that enhance and protect your artwork. We pride ourselves on our ability to bring your vision to life, providing personalized solutions that perfectly complement your style and preferences. Trust [Occupation/Business Name] for exceptional quality, exceptional service, and exceptional framing

Competitive Differentiator

As a picture framer, our competitive differentiator lies in our meticulous attention to detail and commitment to delivering exceptional craftsmanship. We pride ourselves on our ability to transform any artwork into a stunning masterpiece, using only the highest quality materials and techniques. Our team of skilled artisans possesses a deep understanding of color theory, composition, and design principles, enabling us to create custom frames that perfectly complement and enhance the beauty of each piece. With our extensive knowledge and expertise, we offer a personalized and consultative approach, ensuring that every framing project is tailored to the unique vision and style of our clients. Whether it’s a cherished family photograph, a valuable artwork, or a sentimental memento, we understand the emotional significance behind each piece and treat it with the utmost care and respect. Our commitment to customer satisfaction is unwavering, and we strive to exceed expectations by providing prompt and reliable service. With our competitive pricing and quick turnaround times, we aim to make the framing process accessible and convenient for everyone. Choose us

Brand Promise

At [Occupation/Business Name], our brand promise is to provide exceptional picture framing services that elevate your artwork and memories to new heights. With our meticulous attention to detail, skilled craftsmanship, and extensive selection of high-quality materials, we ensure that every frame we create is a true masterpiece. Our commitment to customer satisfaction means that we will go above and beyond to exceed your expectations, delivering personalized solutions that perfectly complement your unique style and vision. Trust us to preserve and showcase your cherished moments with the utmost care and expertise

Tagline

At Picture Framer, we believe in preserving memories and enhancing the beauty of your artwork through expert craftsmanship. Our tagline, “Framing Your World, One Picture at a Time,” encapsulates our commitment to providing exceptional framing solutions that showcase your cherished moments and artistic creations. With our meticulous attention to detail and extensive range of high-quality materials, we strive to transform your pictures into timeless masterpieces that can be proudly displayed and cherished for generations to come. Trust Picture Framer to frame your world with care, precision, and a touch of artistic flair

Need help building your Picture Framer brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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