Pickle Maker Company Brand Guidelines

In this article, we’ll look at an example Pickle Maker brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Pickle Maker Company Branding Guide

Are you looking for a sample Pickle Maker company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Pickle Maker work.

Brand Voice and Tone for Pickle Maker

At Pickle Maker, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Pickle Maker. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Welcome to the world of pickles, where we turn ordinary cucumbers into extraordinary delights! At Pickle Maker, we are passionate about preserving the age-old tradition of pickling and bringing you the most flavorful and crunchy pickles you’ve ever tasted. Our dedication to quality and craftsmanship is evident in every jar we produce. From the selection of the freshest cucumbers to the careful blending of spices, we take pride in creating pickles that are bursting with tangy goodness. Whether you’re a pickle connoisseur or just starting your pickle journey, we invite you to experience the mouthwatering flavors and unique textures that only Pickle Maker can deliver.

Our brand voice is as vibrant and zesty as our pickles themselves. We are playful, yet knowledgeable, and always ready to share our pickle expertise with a dash of humor. We believe that pickles are more than just a condiment – they are a way of life. So, whether you’re looking for the perfect pickle to

Brand Tone

At Pickle Maker, we are passionate about preserving the art of pickling and bringing the tangy goodness of pickles to every table. Our brand tone is vibrant, playful, and full of zest, just like our pickles! We believe in embracing the joy of pickling and celebrating the unique flavors that come from our carefully crafted recipes.

Our brand voice is friendly and approachable, making everyone feel welcome to join the pickle-loving community. We love to share our knowledge and expertise, providing tips and tricks for perfect pickling. Whether you’re a seasoned pickle enthusiast or just starting your pickling journey, we’re here to inspire and empower you to create your own delicious pickles. So, grab your jars, roll up your sleeves, and let’s get pickling together!

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Pickle Maker work.

Brand Positioning for Pickle Maker

Positioning Statement

At Pickle Maker, we are passionate about preserving the traditional art of pickling while infusing it with a modern twist. Our commitment to quality and innovation sets us apart as the leading provider of handcrafted pickles that are bursting with flavor. With a meticulous selection of the freshest ingredients and a dedication to time-honored techniques, we create pickles that are not only delicious but also a true reflection of our heritage. Whether you’re a pickle connoisseur or a curious foodie, Pickle Maker is your go-to destination for exceptional pickles that elevate any meal or snack

Key Attributes

1. Craftsmanship: Our pickle maker is dedicated to the art of pickling, using traditional techniques and recipes passed down through generations.
2. Quality: We pride ourselves on using only the freshest and highest quality ingredients to create our delicious pickles.
3. Innovation: Our pickle maker constantly explores new flavors and combinations, pushing the boundaries of traditional pickling to create unique and exciting products.
4. Authenticity: We stay true to our roots, preserving the time-honored methods of pickling while infusing our products with a modern twist.
5. Sustainability: Our pickle maker is committed to sourcing ingredients from local and sustainable suppliers, minimizing our environmental impact.
6. Versatility: Our pickles are not just a condiment, but a versatile ingredient that can enhance a wide range of dishes, from sandwiches to salads and beyond.
7. Passion: Our pickle maker is driven by a genuine love for pickling, infusing each jar with passion and dedication.
8. Consistency

Target Audience

Target Audience:

1. Food Enthusiasts: Our brand appeals to individuals who have a passion for unique and flavorful food experiences. They appreciate the art of pickling and seek out high-quality, handcrafted pickles to elevate their culinary creations.

2. Health-Conscious Consumers: Our brand resonates with health-conscious individuals who prioritize natural and wholesome food choices. They are looking for pickles made with fresh ingredients, free from artificial preservatives, and low in sodium.

3. Locavores: Our brand caters to consumers who prioritize supporting local businesses and sustainable food practices. They seek out pickles made with locally sourced ingredients, supporting the local economy and reducing their carbon footprint.

4. Adventurous Eaters: Our brand appeals to individuals who enjoy exploring new flavors and experimenting with different cuisines. They are open to trying unique pickle varieties and enjoy the excitement of discovering new taste sensations.

5. Home Cooks: Our brand targets individuals who enjoy cooking and experimenting in their own kitchens

Unique Selling Proposition (USP)

At [Occupation/Business Name], we are the premier pickle makers, crafting unique and flavorful pickles that stand out from the rest. Our secret lies in our commitment to using only the freshest and highest quality ingredients, combined with our time-honored recipes and meticulous attention to detail. With our passion for pickles and dedication to excellence, we guarantee that every jar of our pickles will deliver a burst of tangy and crunchy goodness that will leave your taste buds craving for more. Trust [Occupation/Business Name] to bring you the finest pickles that will elevate any meal or snack to a whole new level of deliciousness

Competitive Differentiator

As a pickle maker, our competitive differentiator lies in our commitment to traditional craftsmanship and exceptional quality. We pride ourselves on using only the freshest, locally sourced ingredients to create pickles that burst with flavor and retain their crispness. Our secret family recipe, passed down through generations, sets us apart from the competition, ensuring a unique and unforgettable taste experience. With our attention to detail and dedication to preserving the art of pickle making, we guarantee that every jar of our pickles will delight and satisfy even the most discerning pickle connoisseurs

Brand Promise

At Pickle Maker, our brand promise is to deliver the highest quality pickles that are bursting with flavor and made with love. We are committed to using only the freshest ingredients and traditional recipes, ensuring that every jar of our pickles is a true delight for pickle enthusiasts. With our dedication to craftsmanship and attention to detail, we guarantee that each pickle is handcrafted to perfection, resulting in a taste that is unmatched. Our brand promise is to provide our customers with a pickle experience that is both authentic and unforgettable, leaving them craving for more


At Pickle Maker, we are passionate about preserving the art of pickling. Our tagline, “Crafting Tradition, One Jar at a Time,” encapsulates our commitment to handcrafted pickles made with time-honored techniques. We believe in the power of tradition and the unique flavors that can be achieved through careful craftsmanship. With our tagline, we aim to convey our dedication to preserving the rich heritage of pickling while also highlighting our attention to detail and quality. Whether it’s our classic dill pickles or our innovative flavor combinations, each jar is a testament to our commitment to excellence and the timeless joy of a perfectly pickled bite. Join us on a journey of taste and tradition with Pickle Maker

Need help building your Pickle Maker brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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