Hardwood Floor Installer Company Brand Guidelines

In this article, we’ll look at an example Hardwood Floor Installer brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Hardwood Floor Installer Company Branding Guide

Are you looking for a sample Hardwood Floor Installer company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Hardwood Floor Installer work.

Brand Voice and Tone for Hardwood Floor Installer

At Hardwood Floor Installer, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Hardwood Floor Installer. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice is professional, knowledgeable, and trustworthy. As hardwood floor installers, we take pride in our craftsmanship and attention to detail. We understand that your home is your sanctuary, and we strive to enhance its beauty and functionality with our expertise. From the moment you contact us, we will provide clear and transparent communication, ensuring that you are well-informed throughout the entire process. Our team of experienced professionals will work diligently to deliver exceptional results that exceed your expectations. Whether you are looking to install new hardwood floors or refinish your existing ones, we are committed to providing top-notch service and creating a space that you will love for years to come. Trust us to transform your floors into stunning works of art

Brand Tone

At [Business Name], we take pride in being the go-to experts for all your hardwood floor installation needs. With years of experience and a passion for craftsmanship, our team is dedicated to delivering exceptional results that will transform your space into a stunning showcase of beauty and elegance.

Our brand tone is professional yet approachable, reflecting our commitment to providing top-notch service while building lasting relationships with our clients. We understand that choosing the right hardwood floor installer is a significant decision, and we strive to make the process seamless and enjoyable. From the initial consultation to the final installation, our team will guide you every step of the way, ensuring that your vision becomes a reality. With our attention to detail, expertise, and use of high-quality materials, you can trust us to create a hardwood floor that not only enhances the aesthetics of your space but also stands the test of time

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Hardwood Floor Installer work.

Brand Positioning for Hardwood Floor Installer

Positioning Statement

Our brand, as a hardwood floor installer, is dedicated to providing exceptional craftsmanship and superior customer service. We strive to be the go-to choice for homeowners and businesses seeking high-quality hardwood floor installations that enhance the beauty and value of their spaces. With our extensive experience and expertise, we guarantee precise and flawless installations that exceed our customers’ expectations. Our commitment to using only the finest materials and employing skilled professionals ensures that every project is completed with the utmost attention to detail and durability. We take pride in our ability to transform any space into a stunning showcase of timeless elegance, making us the trusted partner for all hardwood flooring needs

Key Attributes

1. Expertise: Our hardwood floor installers possess extensive knowledge and skills in the installation of various hardwood flooring types, ensuring a flawless and durable finish.
2. Precision: With meticulous attention to detail, our installers meticulously measure, cut, and fit each hardwood plank, resulting in a seamless and visually appealing floor.
3. Craftsmanship: Our installers take pride in their craftsmanship, showcasing their ability to create stunning patterns, intricate designs, and unique finishes that elevate any space.
4. Efficiency: Our team of hardwood floor installers works efficiently, minimizing disruption to your daily routine while delivering exceptional results within the agreed-upon timeframe.
5. Professionalism: Our installers maintain a high level of professionalism throughout the entire installation process, from arriving on time to maintaining a clean and organized work area.
6. Customer-centric approach: Our installers prioritize customer satisfaction, actively listening to your preferences and offering expert advice to ensure your vision is brought to life.
7. Problem-solving skills: Our

Target Audience

1. Homeowners: Our target audience primarily consists of homeowners who are looking to install or renovate hardwood floors in their homes. They value quality craftsmanship and want their floors to enhance the overall aesthetic appeal of their living spaces.

2. Interior Designers: We also cater to interior designers who work on residential projects and require the expertise of professional hardwood floor installers. They seek reliable and skilled professionals who can bring their design visions to life and create stunning flooring solutions for their clients.

3. Contractors and Builders: Our services are sought after by contractors and builders who are involved in new construction or remodeling projects. They rely on us to provide efficient and precise hardwood floor installation services that meet their project timelines and specifications.

4. Commercial Clients: While our primary focus is on residential projects, we also serve commercial clients such as restaurants, hotels, and retail stores. These clients require durable and visually appealing hardwood floors that can withstand heavy foot traffic and enhance the ambiance of their establishments.

5. Real Estate Agents:

Unique Selling Proposition (USP)

At [Occupation/Business Name], our Unique Selling Proposition is our unparalleled expertise in hardwood floor installation. With years of experience and a team of skilled professionals, we deliver flawless craftsmanship and exceptional attention to detail. Our commitment to using only the highest quality materials ensures long-lasting and visually stunning results. Whether it’s a residential or commercial project, our dedication to customer satisfaction sets us apart. Trust [Occupation/Business Name] for all your hardwood floor installation needs and experience the difference of excellence

Competitive Differentiator

As a hardwood floor installer, our competitive differentiator lies in our exceptional craftsmanship and attention to detail. We take pride in our ability to transform any space into a stunning showcase of natural beauty. With our extensive knowledge of different wood species and installation techniques, we ensure that every floor we install is not only visually appealing but also durable and long-lasting. Our commitment to customer satisfaction sets us apart, as we go above and beyond to exceed expectations and deliver exceptional results. Trust us to bring elegance and sophistication to your home or business with our unmatched expertise in hardwood floor installation

Brand Promise

At [Occupation/Business], our brand promise is to deliver exceptional craftsmanship and unparalleled customer satisfaction. We are dedicated to transforming spaces with the timeless beauty of hardwood floors, ensuring every installation is executed with precision and attention to detail. Our team of skilled professionals is committed to providing personalized service, guiding our clients through the entire process from selection to installation. With our expertise and commitment to quality, we promise to create stunning hardwood floors that enhance the aesthetic appeal and value of any space


At [Occupation/Business Name], we are the experts in transforming your space with beautiful hardwood floors. With our skilled team of hardwood floor installers, we bring craftsmanship and precision to every project. From residential homes to commercial spaces, we take pride in delivering exceptional results that exceed our clients’ expectations.

Our commitment to quality is evident in every step of the installation process. From carefully selecting the finest hardwood materials to utilizing the latest techniques and tools, we ensure that your hardwood floors are not only visually stunning but also durable and long-lasting. With our attention to detail and dedication to customer satisfaction, [Occupation/Business Name] is the trusted choice for all your hardwood floor installation needs

Need help building your Hardwood Floor Installer brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.