Hardware Sales Assistant Company Brand Guidelines

In this article, we’ll look at an example Hardware Sales Assistant brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Hardware Sales Assistant Company Branding Guide

Are you looking for a sample Hardware Sales Assistant company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Hardware Sales Assistant work.

Brand Voice and Tone for Hardware Sales Assistant

At Hardware Sales Assistant, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Hardware Sales Assistant. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

At our hardware store, we pride ourselves on being knowledgeable and approachable sales assistants. Our brand voice is friendly, helpful, and trustworthy. We understand that navigating the world of hardware can be overwhelming, so we strive to make our customers feel comfortable and confident in their purchases. Whether you’re a seasoned DIY enthusiast or a first-time homeowner, we’re here to provide expert advice and guidance. From recommending the right tools for your project to explaining the differences between various products, we’re committed to ensuring that you have a positive and successful shopping experience with us

Brand Tone

Our brand tone as a Hardware Sales Assistant is friendly, knowledgeable, and approachable. We strive to create a welcoming atmosphere for our customers, where they feel comfortable asking questions and seeking advice. We understand that hardware can be intimidating for some, so we aim to provide clear and concise explanations, ensuring that our customers leave feeling confident in their purchases.

At the same time, we are experts in our field and take pride in our extensive product knowledge. We are always up to date with the latest trends and innovations in the hardware industry, allowing us to offer valuable insights and recommendations to our customers. Whether they are DIY enthusiasts or professional contractors, we are here to assist them in finding the right tools and materials for their projects. Our brand tone reflects our commitment to exceptional customer service and our passion for all things hardware

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Hardware Sales Assistant work.

Brand Positioning for Hardware Sales Assistant

Positioning Statement

Our brand, Hardware Sales Assistant, is dedicated to providing exceptional customer service and expertise in the hardware industry. As a trusted resource for both professional contractors and DIY enthusiasts, we strive to offer a wide range of high-quality products and solutions to meet every customer’s needs. With our knowledgeable staff and commitment to delivering personalized assistance, we aim to empower our customers to successfully complete their projects and achieve their goals. Whether it’s finding the perfect tool, offering expert advice, or ensuring a seamless shopping experience, Hardware Sales Assistant is the go-to destination for all hardware needs

Key Attributes

1. Knowledgeable: Our hardware sales assistants possess a deep understanding of the products we offer, enabling them to provide expert advice and guidance to customers.

2. Customer-focused: We prioritize the needs and satisfaction of our customers, ensuring that our sales assistants go above and beyond to deliver exceptional service and support.

3. Reliable: Our hardware sales assistants are dependable and trustworthy, consistently delivering accurate information and reliable recommendations to customers.

4. Approachable: We pride ourselves on creating a welcoming and friendly environment, where our sales assistants are approachable and readily available to assist customers with their hardware needs.

5. Problem-solving: Our sales assistants are skilled problem solvers, capable of identifying customer needs and finding suitable solutions to meet their requirements.

6. Detail-oriented: Attention to detail is a key attribute of our hardware sales assistants, ensuring that they provide accurate information, handle transactions efficiently, and maintain organized displays.

7. Team player: Our sales assistants work collaboratively with their colleagues, fostering a positive and supportive

Target Audience

1. The target audience for the hardware sales assistant occupation is primarily homeowners and DIY enthusiasts who are looking for reliable and high-quality hardware products for their projects.
2. This occupation also caters to contractors and professional builders who require a wide range of hardware supplies to complete their construction projects efficiently.
3. The target audience includes individuals who value personalized customer service and expert advice when it comes to selecting the right hardware products for their specific needs.
4. Home improvement enthusiasts who enjoy tackling various projects themselves and are constantly seeking new tools and equipment to enhance their skills are also part of the target audience.
5. The hardware sales assistant occupation appeals to individuals who appreciate a well-organized and well-stocked store environment, where they can easily find the products they need without any hassle.
6. The target audience for this occupation values competitive pricing and seeks out promotions and discounts to make their hardware purchases more affordable.
7. Homeowners and DIY enthusiasts who prioritize sustainability and eco-friendly practices are also part of the target audience

Unique Selling Proposition (USP)

As a Hardware Sales Assistant, our unique selling proposition is our extensive knowledge and expertise in the hardware industry. With a deep understanding of our products and their applications, we provide personalized recommendations and solutions to our customers. Our commitment to exceptional customer service sets us apart, ensuring a seamless shopping experience and building long-lasting relationships. Whether it’s finding the perfect tool or offering expert advice, our Hardware Sales Assistants are dedicated to helping customers achieve their goals

Competitive Differentiator

As a Hardware Sales Assistant, our competitive differentiator lies in our extensive product knowledge and exceptional customer service. We pride ourselves on being able to provide expert advice and guidance to our customers, helping them find the perfect hardware solutions for their needs. Our commitment to delivering a personalized and tailored experience sets us apart from our competitors. With a deep understanding of the latest industry trends and technologies, we ensure that our customers receive the most up-to-date information and recommendations. Our dedication to building long-lasting relationships and exceeding customer expectations positions us as the go-to destination for all hardware needs

Brand Promise

At [Occupation/Business], our brand promise is to provide exceptional service and expertise in hardware sales. We are committed to assisting our customers in finding the perfect hardware solutions for their needs, ensuring their satisfaction and success. With our extensive knowledge and friendly approach, we strive to create a seamless and enjoyable shopping experience. Trust us to deliver top-quality products, reliable advice, and personalized assistance, making us the go-to destination for all your hardware needs


At [Company Name], our Hardware Sales Assistants are your trusted experts in all things hardware. With their extensive knowledge and passion for the industry, they are committed to providing exceptional customer service and helping you find the perfect tools and equipment for your projects. Whether you’re a professional contractor or a DIY enthusiast, our Hardware Sales Assistants are here to guide you every step of the way, ensuring that you have the right products to get the job done efficiently and effectively. Trust in our Hardware Sales Assistants to deliver personalized recommendations, expert advice, and a seamless shopping experience that exceeds your expectations

Need help building your Hardware Sales Assistant brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.