Hand Quilter Company Brand Guidelines

In this article, we’ll look at an example Hand Quilter brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Hand Quilter Company Branding Guide

Are you looking for a sample Hand Quilter company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Hand Quilter work.

Brand Voice and Tone for Hand Quilter

At Hand Quilter, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Hand Quilter. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

The Hand Quilter brand voice is warm, inviting, and passionate about the art of quilting. We believe in the power of handcrafted quilts to tell stories, evoke emotions, and create lasting memories. Our voice is knowledgeable and experienced, offering guidance and support to quilters of all skill levels. We celebrate the tradition and heritage of quilting while embracing innovation and modern techniques. With a touch of nostalgia and a commitment to quality, Hand Quilter is dedicated to helping quilters bring their creative visions to life, one stitch at a time.

Our brand voice is also inclusive and community-oriented. We believe that quilting is not just a solitary activity, but a way to connect with others who share the same passion. We encourage quilters to come together, share their knowledge, and inspire each other. Whether you are a beginner or an expert, Hand Quilter is here to empower you on your quilting journey. Our voice is friendly, approachable, and always ready to lend a helping

Brand Tone

At Hand Quilter, we believe in the artistry and craftsmanship of quilting by hand. Our passion for this time-honored tradition is evident in every stitch we make. With meticulous attention to detail and a commitment to quality, we create quilts that are not only beautiful but also tell a story. Whether it’s a traditional design or a modern masterpiece, our skilled artisans pour their heart and soul into each quilt, ensuring that it becomes a cherished heirloom for generations to come.

We understand that quilting is more than just a hobby; it’s a way of life. That’s why we strive to provide the highest level of customer service and support to our fellow quilters. From helping you choose the perfect fabric to offering tips and techniques, we are here to inspire and empower you on your quilting journey. At Hand Quilter, we celebrate the art of quilting and invite you to join our community of passionate quilters who share a love for creating something truly special with their own

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Hand Quilter work.

Brand Positioning for Hand Quilter

Positioning Statement

Hand Quilter is a premium brand that embodies the artistry and craftsmanship of hand quilting. With a deep appreciation for tradition and a commitment to excellence, Hand Quilter offers a range of high-quality quilting tools and supplies that empower quilters to create heirloom-quality pieces. Our brand is dedicated to preserving the time-honored techniques of hand quilting while embracing innovation and modern design, ensuring that every stitch tells a story and every quilt becomes a cherished masterpiece. Whether you are a seasoned quilter or just starting your quilting journey, Hand Quilter is your trusted partner in creating beautiful, one-of-a-kind quilts that celebrate the beauty of handmade artistry

Key Attributes

1. Craftsmanship: Hand quilters possess exceptional skills and expertise in the art of quilting, showcasing their dedication to creating intricate and beautiful designs by hand.

2. Attention to Detail: With a keen eye for detail, hand quilters meticulously stitch each quilt, ensuring every stitch is precise and flawless, resulting in a finished product of the highest quality.

3. Artistry: Hand quilters are true artists, using their creativity and imagination to transform fabric into stunning works of art, incorporating unique patterns, colors, and textures that reflect their individual style.

4. Tradition: Hand quilting is deeply rooted in tradition, and hand quilters honor this heritage by preserving the time-honored techniques and craftsmanship that have been passed down through generations.

5. Personalization: Hand quilters understand the importance of creating personalized quilts that hold sentimental value for their customers. They work closely with clients to capture their vision and create one-of-a-kind quilts that tell a story.

6. Authenticity

Target Audience

1. Quilting enthusiasts: Hand Quilter’s target audience primarily consists of passionate quilting enthusiasts who appreciate the artistry and craftsmanship of hand quilting.
2. Artisans and crafters: Our brand appeals to artisans and crafters who value the process of creating unique and personalized quilts using traditional hand quilting techniques.
3. DIYers and hobbyists: Hand Quilter also caters to DIYers and hobbyists who enjoy the therapeutic and creative aspects of quilting as a leisure activity.
4. Quilt collectors: Our brand resonates with quilt collectors who appreciate the intricate details and timeless beauty of hand-quilted pieces, seeking to add them to their collections.
5. Quilt shop owners: Hand Quilter targets quilt shop owners who are looking to offer their customers high-quality hand-quilted products and supplies, aligning with their commitment to providing exceptional quilting experiences.
6. Quilting educators: Our brand appeals to quilting educators who

Unique Selling Proposition (USP)

At Hand Quilter, we pride ourselves on our meticulous craftsmanship and attention to detail. With years of experience in the art of hand quilting, we offer a level of expertise that is unmatched in the industry. Our skilled artisans combine traditional techniques with modern design sensibilities to create one-of-a-kind quilts that are not only beautiful but also durable. We understand the value of preserving the art of hand quilting and strive to pass on this timeless tradition to future generations. When you choose Hand Quilter, you are choosing a piece of art that is made with love and care, ensuring that it will be cherished for years to come

Competitive Differentiator

As a hand quilter, our competitive differentiator lies in our meticulous attention to detail and commitment to preserving the art of traditional quilting. Unlike machine quilting, our handcrafted pieces showcase the skill and artistry that can only be achieved through the human touch. With each stitch, we create unique and heirloom-quality quilts that tell a story and evoke a sense of warmth and nostalgia. Our dedication to preserving this time-honored craft sets us apart from mass-produced quilts, ensuring that our customers receive a truly one-of-a-kind masterpiece that will be cherished for generations to come

Brand Promise

At Hand Quilter, our brand promise is to deliver exquisite craftsmanship and unparalleled attention to detail in every stitch. We are dedicated to preserving the art of hand quilting, ensuring that each quilt is a timeless masterpiece. With our passion for quality and commitment to customer satisfaction, we promise to create heirloom quilts that will be cherished for generations to come


Tagline: “Crafting timeless beauty, one stitch at a time.”

In the world of hand quilting, precision and artistry intertwine to create masterpieces that stand the test of time. As a hand quilter, your dedication to the craft is evident in every stitch, as you transform fabric into works of art that warm both the body and the soul. With a keen eye for detail and a passion for preserving tradition, you bring to life intricate patterns and vibrant colors, weaving stories and memories into each quilt. Your skillful hands and creative vision make you a true artisan, capturing the essence of beauty and creating heirlooms that will be cherished for generations to come

Need help building your Hand Quilter brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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