Hand Flesher Company Brand Guidelines

In this article, we’ll look at an example Hand Flesher brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Hand Flesher Company Branding Guide

Are you looking for a sample Hand Flesher company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Hand Flesher work.

Brand Voice and Tone for Hand Flesher

At Hand Flesher, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Hand Flesher. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

The Hand Flesher brand voice is bold, confident, and unapologetic. We are the go-to experts in the field, providing top-notch hand fleshing services for taxidermists and hunters alike. Our tone is authoritative, yet approachable, as we strive to educate and empower our customers with our extensive knowledge and experience.

We speak with passion and enthusiasm about the art of hand fleshing, highlighting the meticulous craftsmanship and attention to detail that sets us apart. Our language is straightforward and concise, delivering information in a clear and concise manner. We are not afraid to showcase our expertise and showcase our skills, as we believe in the value and importance of our work. Whether it’s sharing tips and tricks or discussing the latest techniques, our brand voice is always informative, engaging, and inspiring

Brand Tone

The Hand Flesher brand tone is bold, confident, and unapologetic. We are the experts in our field, and we want our customers to know it. Our tone is straightforward and no-nonsense, reflecting our commitment to delivering high-quality hand fleshing tools and accessories. We speak with authority and expertise, providing clear and concise information to help our customers make informed decisions.

At Hand Flesher, we understand the importance of precision and craftsmanship. Our brand tone reflects this attention to detail, as we strive for perfection in every product we create. We are passionate about our work and take pride in our ability to provide hand fleshing tools that are not only functional but also aesthetically pleasing. Our tone is professional yet approachable, making us the go-to brand for both seasoned professionals and newcomers to the industry. With Hand Flesher, you can trust that you are getting the best tools for the job, backed by our unwavering commitment to quality and customer satisfaction

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Hand Flesher work.

Brand Positioning for Hand Flesher

Positioning Statement

Hand Flesher is a leading provider of high-quality, handcrafted leatherworking tools and supplies. With a rich heritage dating back over 50 years, our brand is synonymous with precision, durability, and innovation in the leatherworking industry. We are committed to empowering artisans and craftsmen with the tools they need to bring their creative visions to life, while ensuring exceptional craftsmanship and attention to detail in every product we offer. Whether you are a professional leatherworker or a hobbyist, Hand Flesher is your trusted partner in achieving superior results and elevating your craft to new heights

Key Attributes

1. Precision: Hand Flesher is known for its exceptional precision in the art of fleshing, ensuring the highest quality results for our clients.
2. Expertise: With years of experience and a deep understanding of the craft, Hand Flesher is recognized as a trusted expert in the industry.
3. Attention to Detail: Our meticulous attention to detail sets us apart, as we carefully examine every aspect of the fleshing process to achieve perfection.
4. Customization: Hand Flesher understands that each client has unique needs, and we pride ourselves on our ability to provide customized solutions tailored to their specific requirements.
5. Efficiency: We value our clients’ time and strive to deliver efficient services without compromising on the quality of our work.
6. Innovation: Hand Flesher embraces innovation and continuously seeks new techniques and technologies to enhance our processes and deliver cutting-edge results.
7. Reliability: Clients can rely on Hand Flesher to consistently deliver exceptional results, meeting deadlines and exceeding

Target Audience

The target audience for Hand Flesher includes professional taxidermists, wildlife enthusiasts, and hunting and fishing communities. These individuals are passionate about preserving and displaying animal specimens with utmost precision and authenticity. They value high-quality tools and equipment that enable them to achieve lifelike results. Hand Flesher caters to both experienced taxidermists seeking to enhance their craft and beginners looking to learn and develop their skills. The brand understands the unique needs and preferences of this audience and strives to provide innovative and reliable hand fleshing tools that meet their expectations

Unique Selling Proposition (USP)

The Hand Flesher brand is the ultimate choice for professional butchers and meat processors seeking a superior tool for precise and efficient meat fleshing. Our Hand Flesher stands out from the competition by offering an ergonomic design that ensures maximum comfort and control, reducing hand fatigue and increasing productivity. Crafted with high-quality stainless steel, our Hand Flesher guarantees exceptional durability and longevity, making it a reliable investment for long-term use. With its razor-sharp blade and adjustable depth settings, our Hand Flesher enables users to achieve consistent and precise fleshing results, enhancing the overall quality and presentation of meat products. Trust Hand Flesher to deliver unmatched performance, reliability, and precision, revolutionizing the way you flesh meat

Competitive Differentiator

The Hand Flesher brand stands out from competitors through its commitment to superior craftsmanship and attention to detail. Our skilled artisans meticulously hand-flesh each product, ensuring a level of quality and precision that is unmatched in the industry. With a focus on using only the finest materials and employing traditional techniques, Hand Flesher products exude a timeless elegance and durability that sets them apart. Our dedication to customer satisfaction further distinguishes us, as we go above and beyond to provide personalized service and tailored solutions. By choosing Hand Flesher, customers can trust that they are investing in a product that not only meets their needs but exceeds their expectations

Brand Promise

At Hand Flesher, our brand promise is to deliver exceptional craftsmanship and precision in every project. We are dedicated to providing our clients with the highest quality hand fleshing services, ensuring that each piece is expertly finished to perfection. With our meticulous attention to detail and commitment to excellence, we guarantee that our clients will receive a finished product that exceeds their expectations. Trust Hand Flesher to bring your vision to life with our unparalleled skill and passion for the art of hand fleshing


Tagline: Unleashing the Artistry of Hand Flesher

In the world of taxidermy, the Hand Flesher stands as a true artist, breathing life into the preserved creatures that grace our spaces. With a delicate touch and an eye for detail, the Hand Flesher transforms mere skins into lifelike masterpieces, capturing the essence of nature’s beauty. Our Hand Flesher brand is synonymous with craftsmanship, creativity, and a deep respect for the natural world. We are the guardians of the animal kingdom, preserving its wonders for generations to come. Trust in our expertise and let us unleash the artistry of the Hand Flesher, bringing nature’s marvels into your world

Need help building your Hand Flesher brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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