Hammer Smith (Metal Work) Company Brand Guidelines

In this article, we’ll look at an example Hammer Smith (Metal Work) brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Hammer Smith (Metal Work) Company Branding Guide

Are you looking for a sample Hammer Smith (Metal Work) company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Hammer Smith (Metal Work) work.

Brand Voice and Tone for Hammer Smith (Metal Work)

At Hammer Smith (Metal Work), our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Hammer Smith (Metal Work). Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Hammer Smith is a metal work business that prides itself on craftsmanship and attention to detail. Our brand voice is strong, confident, and knowledgeable, reflecting our expertise in the field. We speak with authority and passion, showcasing our commitment to delivering high-quality metal work solutions to our clients. Whether it’s custom fabrication, welding, or metal repairs, we approach every project with a can-do attitude and a determination to exceed expectations. Our tone is professional yet approachable, making sure our clients feel comfortable and confident in our abilities. At Hammer Smith, we believe in the power of collaboration and open communication, working closely with our clients to understand their unique needs and deliver exceptional results. With our brand voice, we aim to inspire trust and showcase our dedication to excellence in every aspect of our metal work services

Brand Tone

Hammer Smith is a metal work business that prides itself on craftsmanship and attention to detail. Our brand tone reflects our dedication to quality and our passion for creating unique, handcrafted pieces. We speak with authority and expertise, showcasing our knowledge and experience in the metal work industry. Our tone is confident and professional, yet approachable, making our customers feel comfortable and assured that they are in capable hands.

At Hammer Smith, we believe that metal work is an art form, and we approach each project with creativity and innovation. Our brand tone is infused with a sense of passion and excitement, as we strive to push the boundaries of what is possible in metal work. We are not afraid to take risks and explore new techniques, always seeking to deliver exceptional results that exceed our customers’ expectations. With Hammer Smith, you can trust that your metal work needs will be met with precision, skill, and a touch of artistic flair

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Hammer Smith (Metal Work) work.

Brand Positioning for Hammer Smith (Metal Work)

Positioning Statement

Hammer Smith is a leading metal work company that specializes in creating high-quality, custom metal products for a wide range of industries. With a commitment to craftsmanship and attention to detail, Hammer Smith delivers exceptional metal work solutions that exceed client expectations. Our team of skilled artisans combines traditional techniques with modern technology to produce durable and visually stunning metal pieces that enhance the aesthetic appeal and functionality of any space. Whether it’s architectural metalwork, decorative metal pieces, or custom furniture, Hammer Smith is dedicated to providing innovative and personalized metal work solutions that showcase our clients’ unique vision and style. With a reputation for excellence and a passion for creativity, Hammer Smith is the go-to choice for discerning clients seeking top-notch metal work services

Key Attributes

Key Attributes:
1. Craftsmanship: Hammer Smith is known for their exceptional craftsmanship in metal work, ensuring every piece is meticulously crafted to perfection.
2. Attention to Detail: With a keen eye for detail, Hammer Smith pays meticulous attention to every aspect of their work, resulting in flawless and precise metal creations.
3. Innovation: Hammer Smith constantly pushes the boundaries of metal work, embracing innovative techniques and materials to create unique and cutting-edge designs.
4. Durability: Hammer Smith’s metal work is renowned for its durability, ensuring that each piece is built to withstand the test of time and maintain its quality for years to come.
5. Customization: Hammer Smith offers a personalized experience, working closely with clients to create bespoke metal pieces that reflect their individual style and preferences.
6. Versatility: From intricate sculptures to functional architectural elements, Hammer Smith demonstrates versatility in their metal work, catering to a wide range of design needs and applications.
7. Authenticity: Hammer Smith prides itself on

Target Audience

Target Audience:
1. Metalwork enthusiasts and hobbyists looking for high-quality tools and equipment to pursue their passion.
2. Professional metalworkers seeking reliable and durable tools to enhance their craftsmanship and efficiency.
3. Small-scale metal fabrication businesses in need of cost-effective solutions to meet their production requirements.
4. Architects and interior designers looking for unique and customized metalwork pieces to incorporate into their projects.
5. Construction companies and contractors requiring sturdy and precise metalwork for their building projects.
6. Artisans and craftsmen interested in incorporating metalwork into their creations, such as jewelry makers and sculptors.
7. DIY enthusiasts and homeowners looking for decorative metalwork pieces to enhance their interior or exterior spaces.
8. Educational institutions and vocational schools seeking comprehensive metalwork solutions for their training programs.
9. Restoration and renovation specialists in need of skilled metalworkers and reliable metalwork services for historical preservation projects.
10. Industrial manufacturers requiring specialized metalwork components for their machinery and equipment.

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Unique Selling Proposition (USP)

Hammer Smith is a metal work business that stands out from the competition by offering unparalleled craftsmanship and attention to detail. Our USP lies in our ability to seamlessly blend traditional techniques with innovative design, resulting in one-of-a-kind metal creations that exceed expectations. With a commitment to quality and a passion for pushing the boundaries of metal work, Hammer Smith delivers exceptional products that are built to last

Competitive Differentiator

Competitive Differentiator: Hammer Smith (Metal Work) stands out from competitors through its unparalleled craftsmanship, attention to detail, and commitment to delivering exceptional quality. With a team of highly skilled artisans, we combine traditional techniques with innovative approaches to create unique and timeless metalwork pieces. Our dedication to customer satisfaction, personalized service, and on-time delivery sets us apart in the industry. By consistently exceeding expectations and pushing the boundaries of metalwork, Hammer Smith establishes itself as the premier choice for clients seeking exquisite and durable metal creations

Brand Promise

Brand Promise: At Hammer Smith, we promise to deliver exceptional metal work craftsmanship that exceeds our customers’ expectations. With our unwavering commitment to quality, attention to detail, and innovative solutions, we guarantee that every project we undertake will be executed with precision and excellence. Our team of highly skilled artisans and technicians are dedicated to providing personalized service, ensuring that each client’s unique vision is brought to life. With Hammer Smith, you can trust that your metal work needs will be met with professionalism, reliability, and a passion for perfection


Tagline: Crafting Excellence in Metal Work

At Hammer Smith, we are dedicated to the art of metal work, combining traditional craftsmanship with innovative techniques to create exceptional pieces. With a passion for perfection, our skilled artisans meticulously shape and mold metal, transforming it into stunning works of art that stand the test of time. From intricate sculptures to functional architectural elements, our commitment to excellence shines through in every project we undertake. Trust Hammer Smith to bring your metal work visions to life, delivering unparalleled quality and craftsmanship that exceeds expectations

Need help building your Hammer Smith (Metal Work) brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.