Hair Stylist Company Brand Guidelines

In this article, we’ll look at an example Hair Stylist brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Hair Stylist Company Branding Guide

Are you looking for a sample Hair Stylist company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF

Typography

Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.

Sizing

The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.

Typography

Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Hair Stylist work.

Brand Voice and Tone for Hair Stylist

At Hair Stylist, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Hair Stylist. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice is confident, creative, and approachable. As hair stylists, we are passionate about helping our clients look and feel their best. We believe that hair is an art form, and we are dedicated to staying on top of the latest trends and techniques to provide our clients with the best possible service. Whether it’s a simple trim or a complete transformation, we approach each client with care and attention to detail, ensuring that they leave our salon feeling beautiful and confident. We strive to create a warm and welcoming environment where our clients can relax and enjoy their salon experience. Our goal is to build long-lasting relationships with our clients, becoming their trusted go-to for all their hair care needs

Brand Tone

Our brand tone for our hair stylist business is warm, friendly, and approachable. We want our clients to feel comfortable and at ease when they step into our salon. We strive to create a welcoming environment where everyone feels valued and heard. Our team of talented stylists are not only skilled in their craft, but also passionate about helping our clients look and feel their best. We believe that every person is unique and deserves a personalized experience, so we take the time to listen to our clients’ needs and preferences. Whether it’s a simple trim or a complete hair transformation, we are dedicated to delivering exceptional results that exceed expectations. With our expertise and attention to detail, we aim to build long-lasting relationships with our clients, ensuring they leave our salon feeling confident and satisfied

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Hair Stylist work.

Brand Positioning for Hair Stylist

Positioning Statement

Our brand, as a hair stylist, is dedicated to empowering individuals to embrace their unique beauty and express themselves through their hair. We believe that hair is a powerful form of self-expression and we strive to create personalized styles that enhance our clients’ natural features and reflect their individuality. With our expert knowledge, creativity, and attention to detail, we aim to provide exceptional hair services that leave our clients feeling confident, beautiful, and inspired. Whether it’s a simple trim or a complete transformation, our goal is to create a welcoming and inclusive environment where our clients can trust us to deliver exceptional results that exceed their expectations

Key Attributes

1. Expertise: Our hair stylists possess extensive knowledge and skills in the latest hair cutting, coloring, and styling techniques, ensuring exceptional results for our clients.
2. Creativity: Our hair stylists are highly creative individuals who have a keen eye for trends and can transform any hair type into a unique and personalized style that reflects the client’s personality.
3. Attention to Detail: Our hair stylists pay meticulous attention to detail, ensuring precision in every cut, color, and style. They understand that even the smallest details can make a significant difference in the overall look.
4. Client-Centric Approach: Our hair stylists prioritize the needs and preferences of our clients, actively listening to their desires and offering expert advice to achieve their desired look. They strive to create a comfortable and enjoyable experience for every client.
5. Professionalism: Our hair stylists maintain the highest level of professionalism, treating each client with respect and courtesy. They adhere to strict hygiene and safety standards, ensuring a clean

Target Audience

1. Women and men seeking professional hair services and styling expertise.
2. Individuals who value personalized consultations and recommendations for their hair needs.
3. Fashion-conscious individuals looking for trendy and up-to-date hairstyles.
4. Professionals who require polished and professional haircuts for their work environment.
5. Brides and bridal parties in need of elegant and customized wedding hairstyles.
6. Individuals with specific hair concerns, such as thinning hair or scalp conditions, seeking expert advice and solutions.
7. Fashion and beauty influencers who require unique and eye-catching hairstyles for their content creation.
8. Individuals who prioritize sustainability and eco-friendly practices, seeking a hair stylist who uses organic and cruelty-free products.
9. Busy individuals who appreciate efficient and time-saving hair services, such as quick blowouts or low-maintenance haircuts.
10. Individuals who value a relaxing and enjoyable salon experience, seeking a hair stylist who provides a comfortable and welcoming atmosphere

Unique Selling Proposition (USP)

At [Business Name], our hair stylists are dedicated to creating personalized and transformative experiences for our clients. With a keen eye for current trends and a deep understanding of individual needs, our stylists deliver exceptional results that leave our clients feeling confident and beautiful. Combining technical expertise with a passion for creativity, our stylists consistently exceed expectations, ensuring that every visit is a memorable one. Trust us to bring out the best in your hair and provide a truly unique and tailored experience that sets us apart from the competition

Competitive Differentiator

Our hair stylists are not just skilled professionals, they are true artists. With a keen eye for detail and a passion for creativity, they go beyond simply cutting and styling hair. Our stylists are trained to understand each client’s unique personality and lifestyle, allowing them to create personalized looks that enhance their natural beauty. What sets us apart is our commitment to staying ahead of the latest trends and techniques, ensuring that our clients always receive the most innovative and fashion-forward styles. With our hair stylists, you can expect nothing less than exceptional service and stunning results that will leave you feeling confident and beautiful

Brand Promise

At [Business Name], our Hair Stylists are committed to delivering exceptional hair transformations that empower our clients to feel confident and beautiful. With a deep understanding of the latest trends and techniques, our skilled team creates personalized looks that reflect each individual’s unique style and personality. We promise to provide a welcoming and comfortable environment where clients can trust our expertise and leave with a renewed sense of self-expression. With our passion for hair and dedication to continuous education, we guarantee an unforgettable experience that exceeds expectations and leaves a lasting impression

Tagline

Tagline: Unleash Your True Beauty with Expert Hair Styling

In the world of hair styling, our brand stands out as a beacon of creativity, expertise, and innovation. As professional hair stylists, we are dedicated to helping our clients unleash their true beauty through the transformative power of hair. With our skilled hands and artistic vision, we create stunning hairstyles that not only enhance our clients’ physical appearance but also boost their confidence and self-expression. From classic cuts to avant-garde designs, we are committed to delivering exceptional results that exceed expectations. Trust us to bring out the best in your hair, and let your true beauty shine through

Need help building your Hair Stylist brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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