Block Printer Company Brand Guidelines

In this article, we’ll look at an example Block Printer brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Block Printer Company Branding Guide

Are you looking for a sample Block Printer company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Block Printer work.

Brand Voice and Tone for Block Printer

At Block Printer, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Block Printer. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice is warm, artisanal, and rooted in tradition. As block printers, we take pride in our craft and the rich history behind it. We strive to create a sense of nostalgia and authenticity in everything we do, from our designs to our customer interactions.

We speak with a knowledgeable and passionate tone, sharing the stories and techniques that make block printing so special. We aim to inspire and educate our audience, inviting them to appreciate the intricate details and craftsmanship that go into each piece. Whether we’re describing our process or showcasing our latest collection, our brand voice is always approachable, friendly, and filled with a genuine love for the art of block printing

Brand Tone

At Block Printer, we are passionate about preserving the ancient art of block printing and bringing it into the modern world. Our skilled artisans meticulously carve intricate designs onto wooden blocks, ensuring that each piece is a work of art. We believe in the beauty of handmade products and the stories they tell, which is why we use only the finest natural dyes and ethically sourced materials. With every product, we aim to create a connection between the past and the present, celebrating the rich heritage of block printing while embracing contemporary design.

Our brand tone is warm, inviting, and knowledgeable. We want to educate our customers about the history and craftsmanship behind block printing while also inspiring them to incorporate these unique pieces into their everyday lives. We strive to create a sense of authenticity and appreciation for the art form, emphasizing the time and skill that goes into each creation. Whether you’re looking for a statement piece for your home or a thoughtful gift for a loved one, Block Printer is here to provide you with beautifully crafted,

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Block Printer work.

Brand Positioning for Block Printer

Positioning Statement

Block Printer is a unique and artisanal business that specializes in the creation of handcrafted block-printed textiles. With a deep appreciation for traditional craftsmanship and a commitment to preserving ancient techniques, Block Printer offers a range of exquisite and one-of-a-kind products that celebrate the beauty of handmade artistry. Our skilled artisans meticulously carve intricate designs onto wooden blocks, which are then used to print stunning patterns onto fabrics, creating a timeless and authentic aesthetic that is both captivating and versatile. By blending traditional methods with contemporary designs, Block Printer brings a touch of elegance and sophistication to any space, making it the go-to brand for those seeking high-quality, ethically-made textiles that tell a story and inspire a sense of connection to the rich heritage of block printing.

At Block Printer, we believe in the power of slow and sustainable fashion. Our commitment to ethical practices extends beyond the creation of our products and into every aspect of our business. We source only the finest natural and eco-friendly materials, ensuring that our textiles are

Key Attributes

1. Authenticity: As a block printer, your work embodies the essence of authenticity, showcasing traditional craftsmanship and techniques that have been passed down through generations.
2. Artistry: Your occupation requires a high level of artistic skill and creativity, as you meticulously carve intricate designs onto blocks and expertly apply them to various surfaces.
3. Heritage: Block printing is deeply rooted in cultural heritage, and as a practitioner of this craft, you play a vital role in preserving and promoting this traditional art form.
4. Handmade: Each piece you create is a labor of love, meticulously crafted by hand. This dedication to handmade craftsmanship sets you apart from mass-produced alternatives.
5. Unique: Your block-printed creations are one-of-a-kind, with no two pieces being exactly alike. This uniqueness adds value and exclusivity to your work.
6. Sustainability: As a block printer, you prioritize sustainable practices by using eco-friendly materials and minimizing waste. Your commitment to the environment resonates with conscious consumers

Target Audience

Target Audience:

1. Art Enthusiasts: Our brand appeals to individuals who appreciate the beauty and craftsmanship of hand-printed artwork. They value the uniqueness and authenticity that block printing brings to their collection.

2. Home Decorators: Our target audience includes individuals who are passionate about creating a warm and inviting living space. They seek out block printed textiles and home decor items to add a touch of elegance and personality to their homes.

3. Fashion Designers: Our brand caters to fashion designers who are looking for distinctive and eye-catching prints for their collections. They appreciate the versatility and artistic expression that block printing offers in creating one-of-a-kind garments.

4. Crafters and DIYers: Our target audience consists of creative individuals who enjoy crafting and DIY projects. They are drawn to block printing as a way to express their creativity and create unique handmade items.

5. Ethical Consumers: Our brand appeals to conscious consumers who prioritize ethical and sustainable practices. They appreciate the eco-friendly nature of block

Unique Selling Proposition (USP)

The occupation of a Block Printer offers a unique blend of traditional craftsmanship and artistic expression. With meticulous attention to detail, our skilled artisans create one-of-a-kind designs that capture the essence of cultural heritage. By using hand-carved blocks and vibrant, eco-friendly dyes, our prints exude authenticity and sustainability. Our commitment to preserving ancient techniques while embracing contemporary trends sets us apart, making us the go-to choice for those seeking timeless, ethically-made textiles

Competitive Differentiator

As a block printer, our competitive differentiator lies in our commitment to preserving the rich heritage of this ancient art form. With a meticulous attention to detail and a deep understanding of traditional techniques, we create unique and authentic designs that stand out in a mass-produced world. Our dedication to sustainability sets us apart, as we use eco-friendly materials and processes, ensuring that our prints are not only beautiful but also environmentally conscious. By combining our passion for craftsmanship with a modern aesthetic, we offer a truly distinctive and timeless product that celebrates the beauty of handmade art

Brand Promise

At Block Printer, our brand promise is to deliver exquisite craftsmanship and timeless designs that celebrate the art of block printing. We are dedicated to preserving this traditional technique while infusing it with a modern twist, ensuring our customers receive unique and high-quality products that reflect their individuality. With meticulous attention to detail and a commitment to sustainability, we promise to create pieces that inspire and captivate, leaving a lasting impression on both our customers and the world


Tagline: Unleashing the Artistry of Traditional Craftsmanship

In the world of block printing, our artisans are the masters of their craft, breathing life into every design they create. With meticulous attention to detail and a deep respect for tradition, our block printers bring forth a timeless beauty that captivates the senses. From vibrant textiles to exquisite home decor, our creations embody the essence of artistry and craftsmanship, making a statement that is both bold and elegant. Join us on a journey that celebrates the rich heritage of block printing, where every stroke of the block tells a story and every piece becomes a work of art

Need help building your Block Printer brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.

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