Baggage Handler Company Brand Guidelines

In this article, we’ll look at an example Baggage Handler brand guide, including brand identity and brand voice & tone, that you can use as a template for building your own branding guide.

Need more help? Check out our Branding Resources section for information on software, templates, expert help and more.

Example Baggage Handler Company Branding Guide

Are you looking for a sample Baggage Handler company brand guide? In this article, we’ve put together a branding guide with sample content so you can see the type of information that you need in a brand guidebook.

Brand Identity

  • Our logo is the primary symbol of our brand. It should always be used in its original form and should not be altered in any way.
  • Maintain clear space around the logo to ensure visibility and legibility.
  • Use the full-color logo on light backgrounds and the white version on dark backgrounds.

Color Palette

Our brand colors reflect our creative and dynamic nature:

  • Primary Blue: #007BFF
  • Secondary Blue: #0056b3
  • Accent Yellow: #FFD000
  • Neutral Gray: #333333
  • Background White: #FFFFFF


Our brand typography is modern and easy to read:

  • Primary Font: Manrope
  • Secondary Font: Open Sans
  • Use Manrope for headlines and Open Sans for body text.
  • Maintain consistent font sizes and styles for a clean and professional look.

Logo Usage

Clear Space

Always maintain clear space around the logo to ensure visibility and impact. The clear space should be equal to half the height of the logo.

Logo Variations

Use the full-color logo on light backgrounds and the white version on dark backgrounds. Do not use any other colors for the logo.


The logo should never be smaller than 1 inch in width for printed materials and 150 pixels in width for digital materials. Ensure that the proportions are always maintained when resizing.

Color Usage

Primary Colors

  • Use the primary blue (#007BFF) as the dominant color in all brand materials.
  • The secondary blue (#0056b3) can be used as a supporting color for accents and highlights.

Accent Color

  • The accent yellow (#FFD000) should be used sparingly for highlights and calls to action.

Neutral Color

  • The neutral gray (#333333) is primarily used for text and background elements.


Heading Style

  • Use Manrope for all headlines and titles.
  • Maintain a consistent heading style throughout all materials.

Body Text

  • Use Open Sans for all body text.
  • Maintain a clean and legible text style.
  • Keep font sizes consistent for readability.

Photography and Imagery

When incorporating images into our materials, ensure they align with our brand’s creative and dynamic personality. Use high-quality, engaging visuals that reflect the nature of Baggage Handler work.

Brand Voice and Tone for Baggage Handler

At Baggage Handler, our brand voice and tone are carefully crafted to reflect our passion for creativity, innovation, and expertise in the world of Baggage Handler. Whether we’re communicating with clients, partners, or our community, we want our voice to resonate with authenticity and professionalism.

Brand Voice

Our brand voice as a baggage handler is efficient, reliable, and customer-focused. We understand the importance of handling luggage with care and ensuring a smooth travel experience for our customers. With a friendly and approachable tone, we aim to provide clear and concise communication to passengers, making them feel at ease and confident in our services. Whether it’s loading and unloading bags, organizing cargo, or assisting passengers with their belongings, we take pride in our attention to detail and commitment to delivering exceptional service. Our brand voice reflects our dedication to professionalism, teamwork, and ensuring that every piece of luggage is handled with the utmost care and respect

Brand Tone

Our brand tone as a baggage handler is professional, efficient, and customer-focused. We understand that our role is crucial in ensuring a smooth travel experience for our passengers, and we take pride in delivering exceptional service. With a friendly and approachable demeanor, we strive to create a positive and stress-free environment for travelers, making them feel confident that their belongings are in safe hands. We communicate clearly and effectively, providing accurate information and assistance whenever needed. Our attention to detail and commitment to timeliness allow us to handle baggage with care and ensure that it reaches its destination promptly. As a baggage handler, we are dedicated to going above and beyond to exceed our customers’ expectations and contribute to a seamless travel journey

In every interaction, whether it’s through written content, presentations, or conversations, our brand voice and tone convey the essence of Baggage Handler work.

Brand Positioning for Baggage Handler

Positioning Statement

At [Occupation/Business], our mission is to ensure seamless travel experiences by providing exceptional baggage handling services. As trusted experts in our field, we take pride in our ability to efficiently and safely handle passengers’ belongings, ensuring they arrive at their destination with peace of mind. With a commitment to professionalism and attention to detail, we strive to exceed expectations by delivering reliable and timely baggage services that enhance the overall travel experience. Whether it’s loading and unloading luggage, tracking and transferring bags, or providing assistance to passengers, our dedicated team of baggage handlers is dedicated to delivering excellence every step of the way

Key Attributes

1. Efficient: Baggage handlers are skilled in quickly and effectively handling luggage, ensuring a smooth and timely process for passengers.
2. Detail-oriented: They pay close attention to the specific instructions and labels on each bag, ensuring that it is properly sorted and delivered to the correct destination.
3. Reliable: Baggage handlers are dependable professionals who can be trusted to handle passengers’ belongings with care and ensure their safe arrival at the designated location.
4. Strong physical stamina: This occupation requires physical strength and endurance to lift and transport heavy bags, often in a fast-paced and demanding environment.
5. Team player: Baggage handlers work collaboratively with other airport staff, such as flight attendants and ground crew, to ensure efficient operations and passenger satisfaction.
6. Customer-focused: They understand the importance of providing excellent customer service and strive to handle luggage with care and professionalism, ensuring a positive experience for passengers.
7. Safety-conscious: Baggage handlers prioritize safety protocols and follow established procedures to prevent accidents or

Target Audience

1. Airline passengers: Baggage handlers primarily cater to airline passengers who rely on their services to ensure the safe and timely delivery of their luggage.
2. Travelers: Baggage handlers play a crucial role in the travel industry, serving travelers from various backgrounds, including business professionals, families, and tourists.
3. Airline companies: Baggage handlers are an essential part of the airline industry, working closely with airline companies to ensure efficient baggage handling operations and maintain customer satisfaction.
4. Airport authorities: Baggage handlers work in collaboration with airport authorities to maintain smooth operations and adhere to safety regulations, making them an important target audience for the business.
5. Travel agencies: Baggage handlers indirectly cater to travel agencies by providing reliable baggage handling services, which helps enhance the overall travel experience for their clients.
6. Tour operators: Baggage handlers are crucial for tour operators who organize group tours, as they ensure the safe transportation of luggage for all participants, contributing to a seamless travel experience.

Unique Selling Proposition (USP)

At [Occupation/Business], our Unique Selling Proposition is our unwavering commitment to efficient and reliable baggage handling services. With a keen attention to detail and a focus on customer satisfaction, we ensure that every piece of luggage is handled with care and delivered promptly. Our team of dedicated professionals is trained to handle all types of baggage, from delicate items to oversized luggage, ensuring a seamless travel experience for our clients. With our exceptional track record and industry expertise, we are the trusted choice for baggage handling services

Competitive Differentiator

As a baggage handler, our competitive differentiator lies in our commitment to efficiency and customer satisfaction. With a relentless focus on timeliness and accuracy, we ensure that baggage is handled with utmost care and delivered promptly to passengers. Our well-trained team utilizes advanced technology and streamlined processes to minimize delays and errors, setting us apart from our competitors. By prioritizing the needs of our customers and providing a seamless baggage handling experience, we strive to exceed expectations and establish ourselves as the preferred choice in the industry

Brand Promise

At [Occupation/Business], our brand promise is to provide exceptional baggage handling services that prioritize efficiency, reliability, and customer satisfaction. We understand the importance of delivering luggage safely and promptly, ensuring a seamless travel experience for our clients. With our dedicated team of professionals, state-of-the-art equipment, and meticulous attention to detail, we guarantee that every bag entrusted to us will be handled with utmost care and delivered to its rightful owner in a timely manner. Our commitment to excellence sets us apart, making us the preferred choice for baggage handling services in the industry


Tagline: “Efficiency in Motion”

In the fast-paced world of travel, baggage handlers play a crucial role in ensuring a seamless journey for passengers. With their expertise and dedication, they embody the tagline “Efficiency in Motion.” As the unsung heroes behind the scenes, baggage handlers work tirelessly to ensure that luggage is handled with care, precision, and speed. Their ability to efficiently load and unload baggage from planes, trains, and ships is what keeps the travel industry moving smoothly. With their attention to detail and commitment to customer satisfaction, baggage handlers are the backbone of the travel experience, ensuring that every bag arrives safely and on time

Need help building your Baggage Handler brand guidelines?

We’ve given you an idea of the content that would be included in a branding guide…what next? If you’re looking to build your own brand guidebook but don’t know where to start, check out our Branding Resources section above for information on software, templates, expert help and more.